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Re-attribute Yahoo/AOL/Oath trackers from Verizon to Yahoo Inc #1179

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philipp-classen merged 7 commits into from
Jul 13, 2026
Merged

Re-attribute Yahoo/AOL/Oath trackers from Verizon to Yahoo Inc #1179

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e958dc7
Re-attribute Yahoo/AOL/Oath trackers from Verizon to Yahoo Inc
Jul 10, 2026
5006c58
Use 'Yahoo' as the org display name
Jul 10, 2026
9da5a32
Fix Apollo press-release source link
Jul 10, 2026
6471dbc
Trim Verizon re-attribution note from Yahoo org description
Jul 10, 2026
59d664e
Add privacy_contact to Yahoo org
Jul 10, 2026
a2dedd8
Rename Yahoo org slug yahoo_inc -> yahoo
Jul 10, 2026
1ab5095
Set Yahoo privacy_contact to the consumer DPO address
deanPGM Jul 10, 2026
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15 changes: 15 additions & 0 deletions db/organizations/yahoo.eno
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name: Yahoo
website_url: https://www.yahooinc.com/
privacy_policy_url: https://legal.yahoo.com/us/en/yahoo/privacy/index.html

@philipp-classen philipp-classen Jul 10, 2026

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In addition to the privacy_policy_url is also a privacy_contact field (please compare with other organization files).

@deanPGM deanPGM Jul 10, 2026

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Thanks, added privacy_contact field.

@philipp-classen philipp-classen Jul 10, 2026

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Do you recall where you found the privacy contact? Looks like they handle it differently for each region. In the US version of the privacy policy that linked, I did not spot it.

I see one only in the EU version (https://legal.yahoo.com/ie/en/yahoo/privacy/index.html)
dpo-contact@yahooinc.com

@deanPGM deanPGM Jul 10, 2026

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My mistake, the email I originally used looks like it's from their employee/contractor privacy policy. I've updated this PR to include the contact from the EU version dpo-contact@yahooinc.com.

Their US privacy policy links another email also in section 14(c), but unsure if we should use as its an external GDPR rep rather than their internal DPO.

Our Article 27 Representative can be contacted by email at YahooGDPRrepresentative@mhc.ie

Let me know what is best practice here as to what email and privacy policy to include, or if their US privacy policy + DPO email is sufficient.

@philipp-classen philipp-classen Jul 13, 2026

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This is sometimes indeed confusing. Some companies have no email contact at all.

There is no hard rule, but most important is that if we include one that it does exist (which is the case here). Otherwise, it trying to find the best match if there conflicting options.

It is an uncommon example here to have the US privacy policy and the EU GDPR contact, but I think it makes sense. For a US company, I would also take the US privacy policy as the canonical source. And since it lacks a better option, going for the EU privacy contact address makes sense, since it is a email that at least explicitly exists to reach the privacy contact.

privacy_contact: dpo-contact@yahooinc.com
country: US
description: Yahoo Inc. is an American media and technology company whose brands include Yahoo, AOL, and Yahoo Advertising (formerly Oath / Verizon Media).

@philipp-classen philipp-classen Jul 10, 2026 •
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Just noticed that AOL was also sold now to Bending Spoons:
https://www.forbes.com/sites/iainmartin/2025/10/29/aol-has-a-new-italian-owner-unicorn-startup-bending-spoons/

I would recommend to leave out AOL here in the description.

But it means also that the AOL entries will move to Bending Spoons. Currently, I see no Bending Spoons organization file. Either we keep the aol_* patterns for now at yahoo and do it in a next step, or you could add a organization entry for bending_spoons.eno in this PR and use it.


--- notes
Yahoo and AOL were combined as Oath Inc. in 2017 after Verizon acquired Yahoo; Oath was renamed Verizon Media in 2019. In 2021 Verizon sold 90% of the media business to funds managed by Apollo Global Management and it was renamed Yahoo Inc. The Yahoo, AOL and Oath brand patterns and their acquisitions are therefore re-attributed from the `verizon` organization to Yahoo Inc.

Sources:
* https://en.wikipedia.org/wiki/Yahoo_Inc._(2017%E2%80%93present)
* https://en.wikipedia.org/wiki/Verizon_Media
* https://www.apollo.com/insights-news/pressreleases/2021/09/apollo-funds-complete-acquisition-of-yahoo-161530593
--- notes
2 changes: 1 addition & 1 deletion db/patterns/5min_media.eno
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name: 5min Media
category: audio_video_player
website_url: https://www.5min.com/
organization: verizon
organization: yahoo

--- domains
5min.com
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name: Adap.tv
category: advertising
website_url: http://www.adap.tv/
organization: verizon
organization: yahoo

--- domains
adap.tv
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name: ADTECH
category: site_analytics
website_url: http://www.adtechus.com/
organization: verizon
organization: yahoo

--- domains
adtech.de
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name: Verizon Media
category: advertising
website_url: https://www.verizonmedia.com/
organization: verizon
organization: yahoo

--- domains
adsdk.com
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name: alephd
category: advertising
website_url: https://www.alephd.com/
organization: verizon
organization: yahoo

--- domains
alephd.com
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name: AOL Be On
category: advertising
website_url: http://beon.aolnetworks.com/
organization: verizon
organization: yahoo

--- domains
video-loader.com
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name: AOL CDN
category: site_analytics
website_url:
organization: verizon
organization: yahoo

--- domains
aolcdn.com
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name: AOL Images CDN
category: hosting
website_url:
organization: verizon
organization: yahoo
alias: aol_cdn

--- filters
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name: blogsmithmedia.com
category: misc
website_url:
organization: verizon
organization: yahoo

--- domains
blogsmithmedia.com
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name: Bluelithium
category: advertising
website_url: http://www.bluelithium.com/
organization: verizon
organization: yahoo

--- domains
adrevolver.com
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name: BrightRoll
category: advertising
website_url: http://www.brightroll.com/
organization: verizon
organization: yahoo

--- domains
btrll.com
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name: Convertro
category: advertising
website_url: http://www.convertro.com/
organization: verizon
organization: yahoo

--- domains
convertro.com
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name: Flurry
category: site_analytics
website_url: http://www.flurry.com/
organization: verizon
organization: yahoo

--- domains
cdn.flurry.com
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name: Gravity Insights
category: site_analytics
website_url: http://www.gravity.com/
organization: verizon
organization: yahoo

--- domains
gravity.com
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name: Jumptap
category: advertising
website_url: http://www.jumptap.com/
organization: verizon
organization: yahoo

--- domains
jumptap.com
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name: MyBlogLog
category: social_media
website_url: http://www.mybloglog.com/
organization: verizon
organization: yahoo

--- domains
mybloglog.com
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name: Nexage
category: advertising
website_url: http://www.nexage.com/
organization: verizon
organization: yahoo

--- domains
nexage.com
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name: Oath
category: misc
website_url: https://www.oath.com/
organization: verizon
organization: yahoo

--- domains
oath.com
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name: Quigo AdSonar
category: advertising
website_url: http://www.quigo.com
organization: verizon
organization: yahoo

--- domains
adsonar.com
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name: Sphere
category: advertising
website_url: http://www.sphere.com/
organization: verizon
organization: yahoo

--- domains
sphere.com
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name: Tacoda
category: advertising
website_url: http://www.tacoda.com/
organization: verizon
organization: yahoo

--- domains
tacoda.net
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name: Tumblr Analytics
category: site_analytics
website_url:
organization: verizon
organization: automattic

--- domains
sre-perim.com
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name: Tumblr Buttons
category: social_media
website_url: https://www.tumblr.com/
organization: verizon
organization: automattic

--- domains
platform.tumblr.com
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name: Tumblr Dashboard
category: social_media
website_url: https://www.tumblr.com/
organization: verizon
organization: automattic
alias: yahoo

--- filters
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name: Vidible
category: advertising
website_url: http://vidible.tv/
organization: verizon
organization: yahoo

--- domains
vidible.tv
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name: Yahoo!
category: site_analytics
website_url: https://yahoo.com
organization: verizon
organization: yahoo

--- domains
tumblr.com
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name: Yahoo! Ad Exchange
category: advertising
website_url: https://www.verizonmedia.com/advertising
organization: verizon
organization: yahoo

--- domains
ads.yahoo.com
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name: Yahoo! Ad Manager Plus
category: advertising
website_url: https://developer.yahoo.com/analytics/
organization: verizon
organization: yahoo

--- domains
pr-bh.ybp.yahoo.com
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name: Yahoo! Analytics
category: site_analytics
website_url: http://web.analytics.yahoo.com/
organization: verizon
organization: yahoo

--- domains
analytics.yahoo.com
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name: Yahoo! Commerce Central
category: advertising
website_url: http://lexity.com/
organization: verizon
organization: yahoo

--- domains
np.lexity.com
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name: Yahoo! DOT tag
category: advertising
website_url:
organization: verizon
organization: yahoo
alias: yahoo

--- filters
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name: Yahoo! Overture
category: advertising
website_url: http://searchmarketing.yahoo.com
organization: verizon
organization: yahoo

--- domains
ov.yahoo.co.jp
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name: Yahoo! Small Business
category: advertising
website_url: http://www.pixazza.com/
organization: verizon
organization: yahoo

--- domains
luminate.com
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