diff --git a/README.md b/README.md index e0581a6..261fd3e 100644 --- a/README.md +++ b/README.md @@ -20,7 +20,7 @@ Drop your pitch deck, market research, business plan, competitor notes and call
-**10** knowledge-base sections · **19** prompts · **10** worksheets · **30** infographics · **92** indexed external resources · **24** pages of method · a portfolio layer for programmes · a published site, generated from these files +**10** knowledge-base sections · **19** prompts · **10** worksheets · **30** infographics · **653** indexed external resources · **28** pages of method · a portfolio layer for programmes · a published site, generated from these files @@ -69,7 +69,7 @@ There is a second reader, and the repo now serves them too: the **programme** ru | [`stack/`](stack/) | **The templates.** Ten numbered sections — company, customer, market, product, GTM, operations, money, capital, brand, pulse — one markdown file each, with front matter. [`stack/INDEX.md`](stack/INDEX.md) is the router an AI reads first, and [`stack/CONTEXT.md`](stack/CONTEXT.md) is the one-pager it reads next. This *becomes* your knowledge base; you fill it in, you do not copy it out. | | [`prompts/`](prompts/INDEX.md) | **The prompt library.** 19 prompts: bootstrap, gap scan, competitive intelligence, unit economics, the list of 100, the pitch deck, fundraise readiness, the weekly recap, meeting-to-actions, and the adversarial review that tells you what an investor will attack. Each opens with a `Requires:` line and stops if what it needs is missing. Most want a filled-in stack; [`00`](prompts/00-bootstrap-the-stack.md), [`14`](prompts/14-meeting-to-actions.md) and [`15`](prompts/15-scrape-a-site.md) run against an empty one, which is how a stack starts to fill. The last three belong to `portfolio/` and never touch a founder's stack. | | [`worksheets/`](worksheets/) | **The repeatable artifacts.** Fill-in files you produce over and over: startup-prep, customer interview, competitor profile, two-week experiment, SOP entry, trade/order sheet, advisor scope letter, one-pager, list of 100, weekly recap. | -| [`docs/`](docs/) | **The method, in twenty-four pages.** New to any of this: [AI basics](docs/ai-basics.md) and [what the words mean](docs/what-things-are.md) — the terminal, an editor, Git, GitHub, connectors, model tiers — each in plain language with a diagram. The method: [why it works](docs/method.md), [building the knowledge base](docs/knowledge-base.md), [the front-matter schema](docs/front-matter.md), [getting your material in](docs/getting-material-in.md) source by source, and [website to inbox](docs/scraping.md). Running it: [the weekly recap](docs/weekly-recap.md), [for coaches](docs/for-coaches.md), [the safety rules](docs/safety.md) for giving an AI access to your files, and [on a schedule](docs/automation.md) — recipes for Microsoft 365, Google Workspace, Zoom, Slack, and none of them. Two are for programmes only: [for programmes](docs/for-portfolios.md) and [the exchange folder](docs/exchange.md). And [the infographics](docs/infographics.md) — thirty pictures across four pages, covering [what AI is](docs/infographics-ai.md), [the tools](docs/infographics-tools.md), [the method](docs/infographics-method.md) and [running a portfolio](docs/infographics-portfolio.md); take them for a workshop. Last, [startup resources](docs/resources.md) — 92 external articles, templates and videos worth reading, credited to their publishers and grouped across six pages. | +| [`docs/`](docs/) | **The method, in twenty-eight pages.** New to any of this: [AI basics](docs/ai-basics.md) and [what the words mean](docs/what-things-are.md) — the terminal, an editor, Git, GitHub, connectors, model tiers — each in plain language with a diagram. The method: [why it works](docs/method.md), [building the knowledge base](docs/knowledge-base.md), [the front-matter schema](docs/front-matter.md), [getting your material in](docs/getting-material-in.md) source by source, and [website to inbox](docs/scraping.md). Running it: [the weekly recap](docs/weekly-recap.md), [for coaches](docs/for-coaches.md), [the safety rules](docs/safety.md) for giving an AI access to your files, and [on a schedule](docs/automation.md) — recipes for Microsoft 365, Google Workspace, Zoom, Slack, and none of them. Two are for programmes only: [for programmes](docs/for-portfolios.md) and [the exchange folder](docs/exchange.md). And [the infographics](docs/infographics.md) — thirty pictures across four pages, covering [what AI is](docs/infographics-ai.md), [the tools](docs/infographics-tools.md), [the method](docs/infographics-method.md) and [running a portfolio](docs/infographics-portfolio.md); take them for a workshop. Last, [startup resources](docs/resources.md) — 653 external articles, videos, templates and tools worth reading, credited to their publishers and grouped across nine pages. | | [`portfolio/`](portfolio/) | **Optional — for a programme, not a founder.** The templates an incubator, accelerator or studio uses to run this across many companies: a router, a 1-to-5 maturity rubric per function, the cross-company theme scan, and a company folder to copy. Delete it if you are a founder. See [docs/for-portfolios.md](docs/for-portfolios.md). | | [`_inbox/`](_inbox/) | Where raw material lands before it is processed. Git-ignored by default. | | [`tools/`](tools/) | **Optional.** [`scrape-site.mjs`](tools/scrape-site.mjs) turns a website into citable markdown in `_inbox/` — you never need it, it saves an hour of copy-and-paste ([docs/scraping.md](docs/scraping.md)). [`make-og.mjs`](tools/make-og.mjs) redraws the social card at the top of this page; run it if you fork and rename. A third tool lives in its own repository: [**site2deck**](https://github.com/fritzhand/site2deck) samples a company's colours, fonts and logo off its website and builds a branded, offline, single-file slide deck — the object to put in front of a room once [prompt 10](prompts/10-pitch-deck.md) has written what goes in it. Same habits as this repo: zero dependencies, Node only, unknowns marked loudly rather than filled in, and a `--public` build that strips anything tagged internal and refuses to ship if one survives. | diff --git a/docs/resources-climate.md b/docs/resources-climate.md index 274052e..bf0c4d2 100644 --- a/docs/resources-climate.md +++ b/docs/resources-climate.md @@ -1,16 +1,31 @@ -# Climate and policy +# Climate and impact -The climate and energy material specific to this collection, which was assembled by three climate organisations. Emissions tooling, policy reference and energy transition research. +The climate, energy and social responsibility material. Emissions tooling, policy reference, energy transition research, and running a company responsibly. -4 resources, each credited to whoever published it. Every link was reachable when this page was generated. +14 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- +## Climate and impact + - **[GhG Evaluation Tool](https://cranetool.org/)** · CRANE — CRANE tool for estimating greenhouse gas emissions reductions. - **[Next Power Capital Workshop on Project Finance](https://nextpowercapital.com/)** · Next Power Capital — Workshop on project finance structuring and modelling. - **[Policy Hub For Climate and Energy Solutions](https://www.c2es.org/category/policy-hub/)** · Center for Climate and Energy Solutions — C2ES reference hub on climate and energy policy. - **[Roadmap to Navigate Energy Transition](https://www.oxfordenergy.org/wpcms/wp-content/uploads/2019/10/A-road-map-to-navigate-the-energy-transition-Insight-59.pdf)** · Oxford Institute for Energy Studies — Oxford institute research on energy transition pathways and sector shifts. +## Environmental & social responsibility + +- **[5 Ways Esg Creates Value for Companies, Beyond Virtue Signalling](https://medium.com/social-innovation-japan/5-ways-esg-creates-value-for-companies-beyond-value-signaling-699b574a7e56)** +- **[Affecting Change From the Inside – Attracting the Environmentally Conscious Millennial](https://climate-change-apac.environmentalbusinessreview.com/cxoinsight/affecting-change-from-the-inside-attracting-the-environmentally-conscious-millennial-nwid-517.html)** · climate-change-apac.environmentalbusinessreview.com +- **[ESG Checklist for Startups](https://www.cooleygo.com/esg-checklist-for-startups/)** · Cooley GO +- **[How to Develop a Corporate Social Responsibility Strategy: Solving Business Problems](https://www.youtube.com/watch?v=QLKayMdqDMs&list=PL-b_U5v6TQk3x3sauaJ_gUGe2WIqb5KC9&index=2)** +- **[Let’s Scale Purpose – Why Combining Purpose With Profit Should Be the New Recipe for Impact](https://www.linkedin.com/pulse/lets-scale-purpose-why-combining-profit-should-new-recipe-anna-alex/?trackingId=G%2FFVE%2FY3TrGNplXHQBxR1w%3D%3D)** +- **[Social & Environmental Sustainability: What Startups Can Do Right Now](https://www.youtube.com/watch?v=QAMznY4xauA&t=228s)** +- **[Steps in a CSR Strategy: How to Create a Compelling Case for Your Program](https://www.youtube.com/watch?v=oXJ6L0Pl1EY&list=PL-b_U5v6TQk3x3sauaJ_gUGe2WIqb5KC9&index=3)** +- **[Strategy Planning and Corporate Social Responsibility: Creating a CSR Strategy (Part 1)](https://www.youtube.com/watch?v=S_sHQMrDjyI&list=PL-b_U5v6TQk3x3sauaJ_gUGe2WIqb5KC9&index=1)** +- **[The Alphabet Soup of ESG: Introducing Key Frameworks](https://www.cooleygo.com/the-alphabet-soup-of-esg-introducing-key-frameworks/)** · Cooley GO +- **[What Is Esg? A Primer for Startups](https://www.cooleygo.com/what-is-esg-a-primer-for-startups/)** · Cooley GO + --- Back to [all the resources](resources.md). diff --git a/docs/resources-customers.md b/docs/resources-customers.md index 3a450ed..3e4d33e 100644 --- a/docs/resources-customers.md +++ b/docs/resources-customers.md @@ -1,27 +1,71 @@ # Customers and discovery -The largest group here, and the work most founders skip. Interview technique, ideal customer profiles, validating that the problem is real, and finding the first people who will pay for the answer. +Choosing who to serve, interviewing them properly, and knowing when you have found product-market fit rather than assuming it. -16 resources, each credited to whoever published it. Every link was reachable when this page was generated. +49 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- +## Customer & market selection + +- **[Coping With the Chasm](https://www.linkedin.com/pulse/coping-chasm-geoffrey-moore/?trackingId=8LGoLUeuRby6vgGhLOHYOw%3D%3D)** +- **[How Market Segmentation Simplifies Growth Hack](https://medium.com/what-it-takes/how-market-segmentation-simplifies-growth-hack-dedd1c143710)** +- **[How to Cross the Chasm: Creating and Owning Your Own Market](https://www.youtube.com/watch?v=Ac75ht3FVyM)** +- **[How to Know When You Need to Fire Your Customer](https://www.battery.com/blog/how-to-know-when-you-need-to-fire-your-customer/)** · battery.com +- **[The Impact of Customer Selection on Fundability](https://www.linkedin.com/pulse/impact-customer-selection-fundability-ran-matoki-5ta1f/)** +- **[The Importance of Starting With a Small Market](https://www.youtube.com/watch?v=0C1H0_Uv1us)** +- **[Your Customer’s Profitability Is Your Startup’s Future Health](https://tomtunguz.com/ten-years-ago-today/)** · tomtunguz.com + +## Customer discovery + +- **[Doing Customer Discovery Is Like Searching for the Holy Grail. 2 Minutes to See Why](https://www.youtube.com/watch?v=hriiulBbWck)** +- **[How to Get Your First Ten Customers?](https://www.youtube.com/watch?v=WAXLTG9n7Kw)** +- **[How to Learn From Customers When Everyone Is Lying to You](https://www.youtube.com/watch?v=0LwbFZkyRKk&t=90s)** +- **[How to Talk to Users](https://www.youtube.com/watch?v=MT4Ig2uqjTc)** +- **[How to Talk to Users – Customer Discovery for Your Startup](https://www.youtube.com/watch?v=KD1NcMTyKs4)** +- **[The Lean Startup](https://www.youtube.com/watch?v=fEvKo90qBns)** +- **[Three Lessons From the Founding Story of Doordash](https://www.youtube.com/watch?v=0xnrf0V6sEo)** + +## Customers + - **[95 Ways to Find Your First Customers for Customer Development or Your First Sale](https://jasonevanish.com/2013/08/11/95-ways-to-find-your-first-customers-for-customer-development-or-your-first-sale/?ref=refind)** · Jason Evanish — Tactics for finding early customers and customer development conversations. - **[Acquiring your first 100 customers](https://suhaild.medium.com/acquiring-your-first-100-customers-5499866d10fb)** — Approaches to winning the first hundred customers. - **[Case Study: How 3 Startups Built Their Customer Discovery Practice](https://jeffgothelf.com/blog/how-3-startups-built-their-customer-discovery-practice/)** · Jeff Gothelf — Three worked examples of startups running continuous customer discovery. -- **[How Startups Should Do Customer Discovery](https://thinkgrowth.org/how-startups-should-do-customer-discovery-51b151724a01)** — Method for interviewing customers and validating the problem. +- **[How Startups Should Do Customer Discovery](https://thinkgrowth.org/how-startups-should-do-customer-discovery-51b151724a01)** · ThinkGrowth — Method for interviewing customers and validating the problem. - **[How to Get From Big Idea to a Validated Business Case: An Overview of the Testing Process](https://www.youtube.com/watch?v=8DVKKMte3M4)** — Video walkthrough of experiments that validate an idea's business case. -- **[How to Identify Your Ideal Customer Profile (ICP)](https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer)** · Lenny's Newsletter — Newsletter method for defining and narrowing an ideal customer profile. +- **[How to Identify Your Ideal Customer Profile (ICP)](https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer)** · Lenny’s Newsletter — Newsletter method for defining and narrowing an ideal customer profile. - **[How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery](https://review.firstround.com/how-to-know-if-your-ideas-the-right-one-a-founders-guide-for-successful-early-stage-customer-discovery/)** · First Round Review — Founder guide to early-stage customer conversations that test an idea. - **[How to Talk to Users](https://www.ycombinator.com/library/Iq-how-to-talk-to-users)** · Y Combinator — Y Combinator talk on running user interviews about problems. -- **[Ideal customer profile battlecard](https://www.mykpono.com/ideal-customer-profile-icp-how-to-create-a-comprehensive-customer-profile/)** — One-page card capturing ideal customer profile criteria and segments. +- **[Ideal customer profile battlecard](https://www.mykpono.com/ideal-customer-profile-icp-how-to-create-a-comprehensive-customer-profile/)** · Myk Pono — One-page card capturing ideal customer profile criteria and segments. - **[Never Ask What They Want — 3 Better Questions to Ask in User Interviews](https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e)** — Article proposing three question types for user research interviews. - **[Steve Blank's Customer Development](https://steveblank.com/2010/04/29/teaching-customer-development-and-the-lean-startup-%E2%80%93-topological-homeomorphism/)** · Steve Blank — Blank's customer development method for testing assumptions with buyers. - **[Talking With Humans (full PDF)](https://s3.amazonaws.com/TalkingtoHumans/Talking+to+Humans.pdf)** — Constable and Rimalovski book on customer interviews, full PDF. - **[The Mini-Guide to Talking to Your Customers](https://medium.com/@isabelle.ilyia/the-mini-guide-to-talking-to-your-customers-02e582c7d4eb)** — Short guide to running customer conversations and interview questions. - **[The Mom Test by Rob Fitzpatrick [Actionable Summary]](https://durmonski.com/book-summaries/the-mom-test/)** · Ivaylo Durmonski — Summary of Fitzpatrick's method for unbiased customer interviews. - **[Understand Your Customers](https://toolkit.techstars.com/understand-your-customers)** · Techstars — Techstars module on researching and understanding target customers. -- **[Your Job Is Not to Make Every Customer Happy](https://thinkgrowth.org/your-job-is-not-to-make-every-possible-customer-happy-f59a59595af)** — Argues for serving a defined customer segment rather than everyone. +- **[Your Job Is Not to Make Every Customer Happy](https://thinkgrowth.org/your-job-is-not-to-make-every-possible-customer-happy-f59a59595af)** · ThinkGrowth — Argues for serving a defined customer segment rather than everyone. + +## Product-market fit + +- **[(Founder Stories) Dropbox: Success and Growth](https://www.youtube.com/watch?v=0GDoEA2oD7k)** +- **[A Guide for Finding Product-Market Fit in B2B](https://www.lennysnewsletter.com/p/finding-product-market-fit)** · Lenny’s Newsletter +- **[Bootstrapping and the Ups & Downs of Finding Product Market Fit](https://saasclub.io/podcast/melissa-kwan-ewebinar-338/)** · saasclub.io +- **[Find Product Market Fit](https://www.youtube.com/watch?v=Odwy7wu8voQ&t=39s)** +- **[Finding Product Market Fit](https://rein.pk/finding-product-market-fit)** · rein.pk +- **[Finding Product Market Fit 1/6 – Getting Started](https://johnwdanner.medium.com/finding-product-market-fit-1-6-getting-started-cb8e2a92cbe6)** +- **[Finding Product Market Fit 2/6 – Magic](https://johnwdanner.medium.com/finding-product-market-fit-2-6-magic-cd1c2f6dc70a)** +- **[Finding Product Market Fit 3/6 – Habit](https://johnwdanner.medium.com/finding-product-market-fit-3-6-habit-55fd1ce47261)** +- **[Finding Product Market Fit 4/6 – Discovery](https://johnwdanner.medium.com/finding-product-market-fit-4-6-discovery-8f6ea67be02d)** +- **[Finding Product Market Fit 5/6 – Growth Loop](https://johnwdanner.medium.com/finding-product-market-fit-5-6-growth-loop-c36c5a87cbc2)** +- **[Finding Product Market Fit 6/6 – Getting Ready for Series A](https://johnwdanner.medium.com/finding-product-market-fit-6-6-getting-ready-for-series-a-a8d39680a2c4)** +- **[How to Validate Your B2B Startup Idea](https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup)** · Lenny’s Newsletter +- **[Judging Product Market Fit](https://rein.pk/judging-product-market-fit)** · rein.pk +- **[Mastering the Problem Space to Achieve Product-Market Fit](https://www.youtube.com/watch?v=bDUrQlmwox4)** +- **[Problem-Founder Fit](https://medium.com/@nedrenzi/problem-founder-fit-b04f95cdaa5a)** +- **[The Arc Product-Market Fit Framework](https://www.sequoiacap.com/article/pmf-framework/)** · Sequoia +- **[The Outsiders: Defying the Myth of Founder-Market Fit](https://bussgang.medium.com/the-outsiders-defying-the-myth-of-founder-market-fit-3efdfde2a812)** +- **[The Real Product Market Fit](https://www.youtube.com/watch?v=FBOLk9s9Ci4)** +- **[Zero to Product/Market Fit](https://andrewchen.com/zero-to-productmarket-fit-presentation/)** · andrewchen.com --- diff --git a/docs/resources-growth.md b/docs/resources-growth.md new file mode 100644 index 0000000..6395131 --- /dev/null +++ b/docs/resources-growth.md @@ -0,0 +1,107 @@ +# Sales, marketing and growth + +Going to market and staying there: go-to-market strategy, marketing, sales, and looking after customers once you have them. + +81 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. + +--- + +## Customer support & success + +- **[3 Simple Things That Predictably Delight Customers](https://www.youtube.com/watch?v=xn7pw7Ea67k)** +- **[3 Tips to Stay Close to Your Customers as Your Company Grows](https://www.youtube.com/watch?v=pH0eBxlWDFg)** +- **[An Interview With Slack CEO](https://www.youtube.com/watch?v=IS_wpAlkP48&t=1356s)** +- **[Ask for Feedback, and Act On It](https://blog.hubspot.com/service/ask-for-feedback-and-act-on-it?hubs_post=blog.hubspot.com%2Fmarketing%2Ftreat-me-like-a-person-not-a-persona&hubs_post-cta=here&_ga=2.156630271.597259683.1713169676-1857183292.1713169676&hubs_content=www.hubspot.com%2Fcustomer-code&hubs_content-cta=Read%20the%20blog%20post.)** · HubSpot +- **[Customer Service Isn’t a Department](https://jackealtman.com/customer-service-isnt-a-department)** · jackealtman.com +- **[Don’t Block the Exit](https://blog.hubspot.com/marketing/dont-block-the-exit?hubs_post=blog.hubspot.com%2Fmarketing%2Ftreat-me-like-a-person-not-a-persona&hubs_post-cta=here&_ga=2.156630271.597259683.1713169676-1857183292.1713169676&hubs_content=www.hubspot.com%2Fcustomer-code&hubs_content-cta=Read%20the%20blog%20post.)** · HubSpot +- **[Excellence in Customer Service](https://outlierspath.com/2024/03/03/excellence-in-customer-service/)** · outlierspath.com +- **[Getting From $1M – $10M ARR Making Improvements to Drive Customer Success Scores](https://www.youtube.com/watch?v=MR971XNqU48)** +- **[I Don’t Mind Paying, but I Do Mind Being Played](https://blog.hubspot.com/marketing/i-dont-mind-paying-but-i-do-mind-being-played?hubs_content=blog.hubspot.com%2Fmarketing%2Fauthor%2Fdharmesh-shah&hubs_content-cta=I%20Don%27t%20Mind%20Paying%2C%20But%20I%20Do%20Mind%20Being%20Played%20%5BThe%20Customer%20Code%20Series%5D)** · HubSpot +- **[Leveraging Technology to Help Customer Success Scale](https://www.youtube.com/watch?v=ZBXsOj5w1Fs&t=109s)** +- **[Own Your Screw-Ups](https://blog.hubspot.com/service/own-your-screw-ups?hubs_post=blog.hubspot.com%2Fmarketing%2Ftreat-me-like-a-person-not-a-persona&hubs_post-cta=here&_ga=2.156630271.597259683.1713169676-1857183292.1713169676&hubs_content=www.hubspot.com%2Fcustomer-code&hubs_content-cta=Read%20the%20blog%20post.)** · HubSpot +- **[Solve for My Success, Not Your Systems](https://blog.hubspot.com/service/solve-for-my-success-not-your-systems?hubs_post=blog.hubspot.com%2Fmarketing%2Ftreat-me-like-a-person-not-a-persona&hubs_post-cta=here&_ga=2.156630271.597259683.1713169676-1857183292.1713169676&hubs_content=www.hubspot.com%2Fcustomer-code&hubs_content-cta=Read%20the%20blog%20post.)** · HubSpot +- **[The Hubspot Customer Code](https://www.hubspot.com/customer-code)** · hubspot.com +- **[The Missing Link Between PLG and SLG](https://www.growthunhinged.com/p/scaled-cx-at-miro)** · Growth Unhinged +- **[The Three Types of Customer Success Teams](https://tomtunguz.com/customer-success-evolution/)** · tomtunguz.com +- **[Treat Me Like a Person, Not a Persona](https://blog.hubspot.com/marketing/treat-me-like-a-person-not-a-persona?hubs_content=blog.hubspot.com%2Fmarketing%2Fauthor%2Fdharmesh-shah&hubs_content-cta=Treat%20Me%20Like%20a%20Person%2C%20Not%20a%20Persona%20%5BThe%20Customer%20Code%20Series%5D)** · HubSpot + +## Go-to-market + +- **[B2B Go-To-Market Playbooks and the Technology Adoption Life Cycle](https://www.linkedin.com/pulse/b2b-go-to-market-playbooks-technology-adoption-life-cycle-moore/?trackingId=CJH3lmN3TZGfSa2OsyCRdQ%3D%3D)** +- **[Bridging the Gap: (Re)Finding Go-To-Market Fit](https://croneill.medium.com/bridging-the-gap-re-finding-go-to-market-fit-ebb7094fd981)** +- **[Freemium vs Free Trial: Which Is Better for SAAS Startups](https://medium.com/craft-ventures/freemium-vs-free-trial-which-is-better-for-saas-startups-97b9ac737597)** +- **[From Seven Failures to 10X Growth](https://www.growthunhinged.com/p/from-seven-failures-to-10x-growth)** · Growth Unhinged +- **[Go to Market Strategies: A Guide for Product Managers + Template](https://villaumbrosia.medium.com/go-to-market-strategies-a-guide-for-product-managers-template-50aeb4677503)** +- **[Go To Market Template](https://miro.com/app/board/o9J_lfOW3B4=/)** · miro.com +- **[Go to Market – 3 Ways Startups Can Hack It](https://medium.datadriveninvestor.com/go-to-market-3-ways-startups-can-hack-it-bd3a8543a14a)** · medium.datadriveninvestor.com +- **[Go-To-Marketing Strategies for Startups](https://youtu.be/np45tpDBTN4?si=mrn81vI4UgUYZmCc)** +- **[GTM Strategies to Reach $250M ARR at Activecampaign](https://www.growthunhinged.com/p/gtm-strategies-active-campaign)** · Growth Unhinged +- **[How to Create a Winning Go-To-Market Strategy for Startups](https://www.antler.co/academy/go-to-market-strategy-for-startups)** · antler.co +- **[How to Fix a Broken Go-To-Market Motion Using a Steady State Funnel](https://kellblog.com/2022/11/06/how-to-fix-a-broken-go-to-market-motion-using-a-steady-state-funnel/)** · kellblog.com +- **[Mastering the Foundation: Go-To-Market Strategy for Startup Success](https://medium.com/bread-and-butter-ventures/the-importance-of-go-to-market-strategy-at-seed-stage-72d69851e461)** +- **[The Key for Successful Go-To-Market: Rational Needs-Based Segmentation](https://medium.com/keremg/the-key-for-successful-go-to-market-rational-needs-based-segmentation-57ee34dfa2f3)** +- **[The Path From 0 to 100+ Paying Customers](https://www.growthunhinged.com/p/the-path-from-0-to-100-paying-customers)** · Growth Unhinged +- **[Zero to 1: Product Fundamentals for Go-To-Market](https://medium.com/lightspeed-venture-partners/zero-to-1-product-fundamentals-for-go-to-market-c88cc94152ac)** + +## Growth + +- **[End to End Marketing](https://www.weskao.com/marketing-articles/#fundamentals)** · Wes Kao — Marketing across the full funnel, from awareness to conversion. +- **[Getting Press For Your Startup](https://www.ycombinator.com/library/4c-getting-press-for-your-startup)** · Y Combinator — How to approach journalists and earn media coverage. +- **[Give Your Elevator Pitch](https://toolkit.techstars.com/give-your-elevator-pitch)** · Techstars — Structuring and delivering a short verbal pitch. +- **[Growth for Startups (market fit)](https://www.ycombinator.com/library/6k-growth-for-startups)** · Y Combinator — Y Combinator talk on startup growth and product-market fit. +- **[How To Build Your Brand](https://toolkit.techstars.com/brand-your-business)** · Techstars — Defining brand positioning, voice and visual identity. +- **[How to Improve Conversion Rates](https://www.ycombinator.com/library/6l-how-to-improve-conversion-rates)** · Y Combinator — Y Combinator guidance on lifting conversion across the funnel. +- **[How To Launch](https://www.ycombinator.com/library/6i-how-to-launch-again-and-again)** · Y Combinator — Y Combinator guidance on planning and running a launch. +- **[Launching and Scaling](https://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-course)** — Course module on launching a product and scaling afterwards. +- **[Master Your Elevator Pitch](https://toolkit.techstars.com/master-your-pitch)** · Techstars — Techstars exercise on building and delivering a short verbal pitch. +- **[Startup Pricing](https://www.ycombinator.com/library/6h-startup-pricing-101)** · Y Combinator — Y Combinator talk on setting and changing early-stage pricing. +- **[Startup=Growth](http://www.paulgraham.com/growth.html)** · Paul Graham — Paul Graham essay defining startups by their rate of growth. +- **[The Complete Guide to Partnerships for Startups and Corporations](https://www.valuer.ai/blog/startup-corporation-partnership-infographic)** · Valuer — Guide to forming and running startup and corporate partnerships. +- **[The Sales and Partnerships Playbook: Your Guide to Early Growth](https://fi.co/insight/the-sales-and-partnerships-playbook-your-guide-to-early-growth)** · Founder Institute — Playbook on early sales process and partnership channels. +- **[This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger](https://firstround.com/review/What-to-Learn-from-This-Restaurant-Startup-That-Turned-Strong-Partnerships-into-a-Better-Product/)** · First Round Review — Article on forming and running corporate partnerships as a startup. +- **[Winning Together A Guide To Successful Corporate Startup Collaborations](https://ec.europa.eu/futurium/en/system/files/ged/43-nesta-winning-together-guidestartupcollab.pdf)** · European Commission — EU guide to structuring corporate-startup collaborations and partnership models. + +## Marketing + +- **[6 Startup Growth Strategies From a Forbes Top VC](https://www.youtube.com/watch?v=zG_IXr6NXAg)** +- **[Does Your Marketing Pass the Duck Test?](https://kellblog.com/2024/05/03/does-your-marketing-pass-the-duck-test/)** · kellblog.com +- **[Everything You Ever Wanted to Know About Marketing Communications](https://medium.com/startup-grind/everything-you-ever-wanted-to-know-about-marketing-communications-f4cefe4bd6a)** +- **[How to Become a Master-Level Copywriter](https://davegerhardt.com/articles/how-to-become-a-master-level-copywriter)** · davegerhardt.com +- **[How to Create a Great Brand Name](https://www.youtube.com/watch?v=rzbXht7MJVM)** +- **[How to Focus When You’re Overwhelmed by Marketing Options](https://hitenism.com/focus-youre-overwhelmed-marketing-options/)** · Hiten Shah +- **[How to Future-Proof Your SEO Strategy](https://www.growthunhinged.com/p/how-to-future-proof-your-seo-strategy)** · Growth Unhinged +- **[How to Get Users and Grow](https://www.youtube.com/watch?v=T9ikpoF2GH0&t=176s)** +- **[If You Need to Do Marketing, Did You Fail at Product?](https://www.youtube.com/watch?v=0liXn77ZOlY)** +- **[Jamie Gier – The Good Side of B2B Marketing](https://www.youtube.com/watch?v=_y625HrkK58)** +- **[Marketing Basics for Startups](https://www.youtube.com/watch?v=iBqlX--jPXs)** +- **[Product-Led Marketing to Reach 400,000 Users](https://www.growthunhinged.com/p/product-led-marketing-to-reach-400000)** · Growth Unhinged +- **[The 3-Step Marketing Framework We Created to Grow Kissmetrics](https://hitenism.com/marketing-framework/)** · Hiten Shah +- **[The Marketing Formula That Propelled Duolingo to 500M Users](https://www.youtube.com/watch?v=RLndfgfjVMM)** +- **[Types of Sales Leads](https://www.youtube.com/watch?v=2PTwUfYNboE)** +- **[What You Think Is a Sales Problem Is More Likely a Marketing Problem](https://jasonlk.medium.com/what-you-think-is-a-sales-problem-is-more-likely-a-marketing-problem-c063f14fcc55)** +- **[Why Personal Brand Is the Secret to Building a Company Brand (And How You Can Make It Work for Your Business)](https://medium.com/foreshock/why-personal-brand-is-the-secret-to-building-a-company-brand-and-how-you-can-make-it-work-for-747478de9143)** +- **[Why Social Selling Matters So Much](https://www.youtube.com/watch?v=dwDbyGQR5l4&t=112s)** +- **[Your Guide to Outbound Automation](https://www.growthunhinged.com/p/your-guide-to-outbound-automation)** · Growth Unhinged + +## Sales + +- **[10 Common Blind Spots When Hiring Your First Sales Team](https://jasonlk.medium.com/10-common-blindspots-when-hiring-your-first-sales-team-829935368ff0)** +- **[7 Tips to Keep Your Sales Process Real and Really Effective](https://blog.hubspot.com/sales/keep-your-sales-process-real-and-really-effective?hubs_content=blog.hubspot.com%2Fsales%2Fauthor%2Faaron-ross&hubs_content-cta=7%20Tips%20to%20Keep%20Your%20Sales%20Process%20Real%20and%20Really%20Effective)** · HubSpot +- **[Building Startup Sales Teams: Tips for Founders](https://www.onstartups.com/tabid/3339/bid/10155/building-startup-sales-teams-tips-for-founders.aspx)** · onstartups.com +- **[Customers Don’t Care About Your Features and Technology](https://www.youtube.com/watch?v=R5zjYTok0wA)** +- **[Deconstructing Conventional Wisdom in Marketing & Sales](https://www.youtube.com/watch?v=AHzl07jKbbU)** +- **[Distribution](https://a16z.com/distribution/)** · a16z +- **[Every Customer Is a Design Partner – Leading Your Sales Motion With Sales Engineering](https://tomtunguz.com/leading-with-sales-engineering/)** · tomtunguz.com +- **[How to Build Your First Sales Team – Aaron Ross, Predictable Revenue](https://www.youtube.com/watch?v=RIGOIJ9uHdE&t=93s)** +- **[How to Find and Win Your First 10 B2B Customers](https://www.lennysnewsletter.com/p/how-to-win-your-first-10-b2b-customers)** · Lenny’s Newsletter +- **[How to Optimize Your Pricing Page](https://www.growthunhinged.com/p/how-to-optimize-your-pricing-page)** · Growth Unhinged +- **[How to Sell Your Vision: The Most Important Skill for Any Entrepreneur](https://www.groovehq.com/blog/most-important-entrepreneur-skill)** · groovehq.com +- **[Part I: Founder-Led Enterprise Sales, Zero to $5M in ARR](https://tracy.posthaven.com/part-i-founder-led-enterprise-sales-zero-to-$5m-in-arr)** · tracy.posthaven.com +- **[Sales Advice for Founders](https://tracy.posthaven.com/sales-advice-for-founders)** · tracy.posthaven.com +- **[Through the Looking Glass: Hiring Sales People](https://a16z.com/through-the-looking-glass-hiring-sales-people/)** · a16z +- **[Your Guide to Product-Led Sales](https://www.growthunhinged.com/p/your-guide-to-product-led-sales)** · Growth Unhinged +- **[Your Guide to the First PLG Sales Hire](https://www.growthunhinged.com/p/your-guide-to-your-first-gtm-hire)** · Growth Unhinged + +--- + +Back to [all the resources](resources.md). diff --git a/docs/resources-legal.md b/docs/resources-legal.md new file mode 100644 index 0000000..454d7e4 --- /dev/null +++ b/docs/resources-legal.md @@ -0,0 +1,75 @@ +# Legal, IP and compliance + +Incorporation, intellectual property, and the finance, legal and HR obligations that arrive with employees and customers. + +52 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. + +--- + +## Finance, legal & HR + +- **[Best Practices for Startup Legal Structuring in 2024](https://legalnodes.com/article/startup-legal-structuring)** · legalnodes.com +- **[Crisis Management: The CFO’s Vital Role in Startup Resilience](https://www.linkedin.com/pulse/crisis-management-cfos-vital-role-startup-resilience-ran-matoki/?trackingId=k847zAIdSYiSZPq669TbUg%3D%3D)** +- **[How to Calculate Burn Rate: The Startup Cash Burn Rate Formula](https://www.youtube.com/watch?v=UXJqqP2JitA&list=PLbod9xrQiCpNyF-yrdsPbcH3ERkEbjbC-&index=1)** +- **[How to Choose a Lawyer for Your Startup](https://www.cooleygo.com/choosing-a-lawyer-for-your-startup/)** · Cooley GO +- **[How to Determine the Right Level of Burn Rate](https://www.linkedin.com/pulse/how-determine-right-level-burn-rate-tommaso-di-bartolo/?trackingId=Y2KNsMuDToyYWLPRfIF52g%3D%3D)** +- **[Human Resource Issues in a Startup](https://www.youtube.com/watch?v=8UHasSjbCeg)** +- **[Later-Stage Advice](https://www.youtube.com/watch?v=59ZQ-rf6iIc&t=1289s)** +- **[Legal Support: Working With Attorneys Part 1](https://www.youtube.com/watch?v=FLWMtLJ_3Gk&list=PLurevcgtaIFOe2Kx9UvJjqHCYWSOq6KMl)** +- **[Part 2](https://www.youtube.com/watch?v=7jyqMBm2u2k&list=PLurevcgtaIFOe2Kx9UvJjqHCYWSOq6KMl&index=2)** +- **[Post-incorporation Checklist: 10 Next Steps to Consider](https://www.cooleygo.com/post-incorporation-checklist-10-next-steps-consider/)** · Cooley GO +- **[Revenues or No Revenues? This Is the Question](https://medium.com/entrepreneurship-at-work/revenues-or-no-revenues-this-is-the-question-a2dfaa29d6a5)** +- **[Section 409A Valuations](https://www.mintzedge.com/blog/https/https/wwwmintzcom/insights-center/viewpoints/2023-12-19-section-409a-valuations-mastering-art-and-science-volatile)** · Mintz Edge +- **[Six Common Contract Traps: A Field Guide](https://www.mintzedge.com/blog/six-common-contract-traps-a-field-guide)** · Mintz Edge +- **[Startup Founder’s Legal Guide to Issuing Employee Stock Options](https://legalnodes.com/article/employee-stock-options-founders-guide)** · legalnodes.com +- **[Stock Vesting in Startup Companies](https://www.mintzedge.com/blog/stock-vesting-in-startup-companies)** · Mintz Edge +- **[The 7 Most Common Legal Mistakes Startups Make During the Investor Due Diligence](https://legalnodes.com/article/startup-investor-due-diligence)** · legalnodes.com +- **[The Art of Startup Finance: Financial Foundations – Your Balance Sheet](https://www.youtube.com/watch?v=LTJUoy3kQ5c&list=PLkplm4nc4fY_ss38UyFUyi6omNnMS7s8h&index=3)** +- **[The Art of Startup Finance: Financial Foundations – Your Capitalization](https://www.youtube.com/watch?v=juED3_PgfqM&list=PLkplm4nc4fY_ss38UyFUyi6omNnMS7s8h&index=4)** +- **[The Art of Startup Finance: Financial Processes – Your Cash Flow](https://www.youtube.com/watch?v=h_tx6NF_nD8&list=PLkplm4nc4fY_ss38UyFUyi6omNnMS7s8h&index=6)** +- **[The Art of Startup Finance: Financial Processes – Your Income Statement](https://www.youtube.com/watch?v=Uw5zGAIP1MI&list=PLkplm4nc4fY_ss38UyFUyi6omNnMS7s8h&index=5)** +- **[The Art of Startup Finance: The Startup Finance Pyramid](https://www.youtube.com/watch?v=eqDQlAf3-Qo&list=PLkplm4nc4fY_ss38UyFUyi6omNnMS7s8h&index=2)** +- **[The Dangers of a High Compensation Culture](https://www.battery.com/blog/the-dangers-of-a-high-compensation-culture/)** · battery.com +- **[Tough Startup Legal Questions](https://www.youtube.com/watch?v=hTlfro5tol8)** +- **[Why Gross Profit Is More Important Than Revenue](https://feld.com/archives/2019/07/why-gross-profit-is-more-important-than-revenue/)** · Brad Feld + +## Incorporation + +- **[Choice of Business Entity: Pros and Cons of Corporations and LLCs](https://www.mintzedge.com/blog/choice-of-business-entity-pros-and-cons-of-corporations-and-llcs)** · Mintz Edge +- **[Comparison of C Corp, S Corp and LLC Entity Types](https://www.cooleygo.com/compare-business-entities-chart/)** · Cooley GO +- **[Corporations: The Basics](https://www.cooleygo.com/corporations-basics/)** · Cooley GO +- **[Formation 101- Founder Stock and Vesting](https://www.mintzedge.com/blog/formation-101-founder-stock-vesting)** · Mintz Edge +- **[Formation 101: Choosing an Entity Jurisdiction](https://www.mintzedge.com/blog/formation-101-choosing-an-entity-jurisdiction)** · Mintz Edge +- **[How Many Authorized Shares Should I Use in My Certificate of Incorporation](https://www.cooleygo.com/authorized-shares-vs-issued-outstanding-shares/)** · Cooley GO +- **[Is A Public Benefit Corporation Right for Your Mission-Driven Business?](https://www.mintzedge.com/blog/is-a-public-benefit-corporation-right-for-your-mission-driven-business-df5mt)** · Mintz Edge +- **[Limited Liability Companies (LLC): The Basics](https://www.cooleygo.com/llc-basics/)** · Cooley GO +- **[Qualified Small Business Stock (QSBS)](https://carta.com/learn/startups/tax-planning/qsbs/)** · carta.com +- **[S Corporations: The Basics](https://www.cooleygo.com/s-corporations-basics/)** · Cooley GO +- **[So You Want to Be a B Corp…](https://medium.com/allbirds-materialistic/so-you-want-to-be-a-b-corp-c298564e4e12)** +- **[Startup Legal Mechanics](https://youtu.be/BTShgZxiNV8?si=gl5Db0CxdHBAuuO7)** + +## Intellectual property + +- **[Fact-Specific Inquiry: Deciding Between Trade Secret and Patent Protection](https://www.mintzedge.com/blog/fact-specific-inquiry-deciding-between-trade-secret-and-patent-protection-1)** · Mintz Edge +- **[How to Protect Your Intellectual Property | WSGR Startup Basics](https://www.youtube.com/watch?v=bfXtUm2A0HQ)** +- **[Intellectual Property: Building Your IP Strategy](https://www.youtube.com/watch?v=XgF_k4uGUtk)** +- **[Intellectual Property: Copyrights](https://www.youtube.com/watch?v=Tux0Xc589Ps)** +- **[Intellectual Property: Employee Policies](https://www.youtube.com/watch?v=3HLydzAAKBg)** +- **[Intellectual Property: Licensing](https://www.youtube.com/watch?v=q5uDRlH_eFo)** +- **[Intellectual Property: Patents](https://www.youtube.com/watch?v=bleme1yyLgk)** +- **[Intellectual Property: Protection & Infringement](https://www.youtube.com/watch?v=9Vzqw5jSUH0)** +- **[Intellectual Property: Trade Secrets](https://www.youtube.com/watch?v=qUms654mK4w)** +- **[Intellectual Property: Trademarks](https://www.youtube.com/watch?v=QJheM-nIQD0)** +- **[Strategic Patenting: Leveraging Intellectual Property in Startup Funding](https://www.linkedin.com/pulse/strategic-patenting-leveraging-intellectual-property-startup-cain-gvolc/?trackingId=vgQjqNPCQtOisgILRGQK4g%3D%3D)** +- **[To Patent or Not? Do Companies Need an IP Strategy?](https://medium.com/60-leaders/to-patent-or-not-do-companies-need-an-ip-strategy-70fb4a5db243)** + +## Legal + +- **[Cooley Go Legal Documents and Resources](https://www.cooleygo.com/documents/)** · Cooley GO — Law firm library of startup legal templates and explanatory notes. +- **[Entrepeneurs Guide To Going B-Corp](https://cbey.yale.edu/research/an-entrepreneurs-guide-to-going-b)** · Yale Center for Business and the Environment — Guide to B-Corp certification and benefit corporation legal structure. +- **[How to manage, monitor and validate third-party data sharing](https://iapp.org/news/a/how-to-manage-monitor-and-validate-third-party-data-sharing/)** · IAPP — Privacy guidance on governing and auditing third-party data sharing. +- **[Top 7 Legal Documents for Any Startup](https://www.entrepreneur.com/article/253997)** · Entrepreneur — Overview of seven legal documents startups commonly need. + +--- + +Back to [all the resources](resources.md). diff --git a/docs/resources-money.md b/docs/resources-money.md index 2b757cf..014155a 100644 --- a/docs/resources-money.md +++ b/docs/resources-money.md @@ -1,11 +1,28 @@ # Money and fundraising -Two opposed routes in one place on purpose. Bootstrapping and reaching profitability without outside money, and raising it: equity splits, SAFEs, accelerators and what investors are reading. +Two opposed routes in one place on purpose. Bootstrapping, budgeting and projections on one side; investors, accelerators, pitch competitions and raising on the other. -22 resources, each credited to whoever published it. Every link was reachable when this page was generated. +115 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- +## Accelerators + +- **[Getting Into Y Combinator – Twice!](https://www.youtube.com/watch?v=ZA_WqDO47-E)** +- **[Influx of Accelerators](https://www.youtube.com/watch?v=wUPtRJO5ABQ)** +- **[Is Your Startup Ready for an Accelerator?](https://www.youtube.com/watch?v=lYr6Rtm1N7U&t=269s)** + +## Bootstrapping + +- **[Bootstrap First – VC Later](https://www.youtube.com/watch?v=Q4mndmzew9E)** +- **[Bootstrapping a B2B SaaS to $13 Million ARR](https://www.youtube.com/watch?v=ZOta0wQ2NU4)** +- **[Designing the Ideal Bootstrapped Business with Jason Cohen](https://www.youtube.com/watch?v=otbnC2zE2rw)** +- **[How Sophia Amoruso Lost $85,000,000 from Nasty Gal](https://www.youtube.com/watch?v=FdoS2-HeNIM)** +- **[How to decide between boostrapping and raising venture capital](https://www.youtube.com/watch?v=jEpJiwkN-Dw)** +- **[How to start a SaaS business with no money](https://www.youtube.com/watch?v=huyDp-zWpxg)** +- **[Jason Fried Challenges Your Thinking on Fundraising, Goals, Growth, and More](https://www.youtube.com/watch?v=dAnF0tk0di8&t=1648s)** +- **[Should Your Startup Bootstrap or Raise VC?](https://www.youtube.com/watch?v=D81y-kh11oI&t=13s)** + ## Bootstrapping and money - **[10 Highly Successful Bootstrapped Startups](https://robwalling.com/2011/09/01/ten-highly-successful-bootstrapped-startups/)** · Rob Walling — Examples of companies grown without outside investment. @@ -15,7 +32,95 @@ Two opposed routes in one place on purpose. Bootstrapping and reaching profitabi - **[How to Become Profitable as a Bootstrapped SaaS](https://youtu.be/w2tOGPsqh34?si=BYY0t5Pluciqa7mG)** — Reaching profitability in a self-funded SaaS business. - **[Intro: Bootstrapping vs Venture Capital – Why Bootstrapping Is Better](https://ewebinar.com/podcast/episodes/bootstrapping-vs-venture-capital)** · eWebinar — Argues for self-funding over venture capital; compares the two routes. - **[LTV Calculation Spreadsheet](https://www.d-eship.com/articles/ltv-calculation-spreadsheet/)** · Disciplined Entrepreneurship — Spreadsheet template for calculating customer lifetime value. -- **[Start Small, Stay Small – A Developer’s Guide to Launching a Startup. Chapter 1](https://startsmall.com/s/StartSmall-Chapter1.pdf)** — Opening chapter of Rob Walling's book on self-funded software startups. +- **[Start Small, Stay Small – A Developer’s Guide to Launching a Startup. Chapter 1](https://startsmall.com/s/StartSmall-Chapter1.pdf)** · startsmall.com — Opening chapter of Rob Walling's book on self-funded software startups. + +## Budgeting + +- **[A Note for Startup CEOs on Budget Chats](https://joelonsdale.com/note-startup-ceos-budget-chats/)** · joelonsdale.com +- **[Accounting Basics for Startups: Part 1](https://www.youtube.com/watch?v=lNK9Gzgjx6o&list=PLurevcgtaIFNKPB01sbEJauUyojuc1Npz)** +- **[Budgets – There Has to Be a Better Way](https://feld.com/archives/2019/12/budgets-there-has-to-be-a-better-way/)** · Brad Feld +- **[How to Build a Startup Company Budget! A Step-By-Step Guide](https://www.youtube.com/watch?v=WdSeacEIYkk)** +- **[How to Develop Your Startup’s Annual Budget and Plan](https://www.linkedin.com/pulse/how-develop-your-startups-annual-budget-plan-age-ai-jeffrey-bussgang-3qv2e/)** +- **[How to Ruin Your Company With One Bad Process (Budgeting)](https://a16z.com/how-to-ruin-your-company-with-one-bad-process/)** · a16z +- **[Managing Startup Finances](https://youtu.be/LBC16jhiwak?si=R0dqeRLA4QxPYB-N)** +- **[Managing the Marketing Budget in a Downturn](https://www.linkedin.com/pulse/managing-marketing-budget-downturn-geoffrey-moore/)** +- **[Startup Finance for Founders — Part I, Accounting: Bank Accounts, Credit Cards, Invoices & Contracts](https://rein.pk/startup-finance-for-founders-part-i-accounting)** · rein.pk +- **[Startup Finance for Founders — Part II, Strategic Finance: CFOs, Annual Prepayment, Venture Debt & Shadow Budgets](https://rein.pk/startup-finance-for-founders-part-ii-strategic-finance)** · rein.pk +- **[Strategic Budgeting Tips for Startups During Crisis](https://www.linkedin.com/pulse/strategic-budgeting-tips-startups-during-crisis-ran-matoki-8ljvf/)** +- **[The Art of Startup Finance: Financial Budgeting – Your Long-Term Forecast](https://www.youtube.com/watch?v=npGXPUCOx3M)** +- **[The Art of Startup Finance: Financial Budgeting – Your Operating Budget](https://www.youtube.com/watch?v=oEe4OWqy1n8)** +- **[Turn Your Budgeting Process Upside Down](https://hbr.org/2004/07/turn-your-budgeting-process-upside-down)** · Harvard Business Review + +## Financial projections + +- **[Build a Startup Financial Model](https://www.youtube.com/watch?v=gZFfoiYkL-U)** +- **[Do You Know How Often You Should Be Revisiting Your Financial Forecast?](https://www.youtube.com/watch?v=P22KmI8awa8&list=PLbod9xrQiCpNyF-yrdsPbcH3ERkEbjbC-&index=8)** +- **[How to Calculate Cash out Date](https://www.youtube.com/watch?v=FpYPiCEQBao&list=PLbod9xrQiCpNyF-yrdsPbcH3ERkEbjbC-&index=3)** +- **[If Financial Projections Are Never Accurate, Why Prepare Them?](https://medium.com/@pnadel/if-financial-projections-are-never-accurate-why-prepare-them-30d44528ca67)** +- **[My Best Financial Projections for Startups Pitch Deck Slide](https://www.youtube.com/watch?v=q93-mD3vVGE)** +- **[Part 2](https://medium.com/@waltduflock/financial-model-part-2-sales-team-composition-the-google-doc-24900c1a734)** +- **[Pre-revenue Financial Projections – Wow Angel Investors](https://www.feeltheboot.com/blog/pre-seed-startup-financial-projections)** · feeltheboot.com +- **[Startup Financial Models – 12 Templates Compared](https://openvc.app/blog/startup-financial-model)** · openvc.app +- **[Startup Fundraising Decks – Financial Model Template for Sales & Marketing Part 1](https://medium.com/@waltduflock/startup-fundraising-decks-financial-model-template-for-sales-marketing-94e405a71832)** +- **[The Finance Function: Looking back and Looking Forward](https://avc.com/2019/03/the-finance-function-looking-back-and-looking-forward/)** · avc.com +- **[The Gross Margin Problem: Lessons for Tech-Enabled Startups](https://medium.com/craft-ventures/the-gross-margin-problem-lessons-for-tech-enabled-startups-e2aefab8a0d4)** +- **[The Most Common Mistake When Forecasting Growth for New Products (And How to Fix It)](https://andrewchen.com/the-most-common-mistake-when-forecasting-growth-for-new-products-and-how-to-fix-it/)** · andrewchen.com +- **[The Secret to Presenting Your Pitch Deck Financials](https://www.youtube.com/watch?v=jjHDwxW2x_4)** +- **[What Is AOP in Finance – Annual Operating Plan?](https://www.youtube.com/watch?v=8Dh05_OXDaU&list=PLbod9xrQiCpNyF-yrdsPbcH3ERkEbjbC-&index=9)** +- **[What Startups Get Wrong About Financial Modeling](https://www.youtube.com/watch?v=efHG8RHUDIw)** + +## Fundraising + +- **[Clinching Your Series A](https://www.youtube.com/watch?v=mjwJjEnEVg4)** +- **[Crowdfunding Considerations for Early Stage Companies](https://www.mintzedge.com/blog/crowdfunding-considerations-for-early-stage-companies)** · Mintz Edge +- **[Founders Need to Know This Before They Raise Venture Capital](https://www.youtube.com/watch?v=O-6mNejtprI)** +- **[How Do You Know if an Investor Is Good?](https://www.youtube.com/watch?v=NEOR0AJsziE&t=865s)** +- **[How Much Funding Is Too Little? Too Much?](https://pmarchive.com/guide_to_startups_part6.html)** · pmarchive.com +- **[How to Ask for an Introduction](https://blog.eladgil.com/p/how-to-ask-for-introduction)** · Elad Gil +- **[How to Build a Startup Pitch Deck in 2024](https://www.youtube.com/watch?v=S9OOSQBWONs)** +- **[How to Convince Investors](https://www.paulgraham.com/convince.html)** · Paul Graham +- **[How to Convince Investors You’re the Future Not the Past](https://medium.com/@sgblank/how-to-convince-investors-youre-the-future-not-the-past-8c319ec4709e)** +- **[How to Know When to Scale and How to Do It](https://www.youtube.com/watch?v=ysz1xLMd37Y&t=728s)** +- **[How to Perfectly Pitch Your Seed Stage Startup](https://www.youtube.com/watch?v=lw2X3PxKlAY)** +- **[How to Raise Money](https://www.paulgraham.com/fr.html)** · Paul Graham +- **[How to Raise Money Before Launch](https://medium.com/@zebulgar/how-to-raise-money-before-launch-a3544ef4dba6)** +- **[How to Raise Money With Marc Andreessen, Ron Conway, and Parker Conrad](https://youtu.be/0JBOSmRo8js?si=ovh8UO8vwJGUjCLa&t=628)** +- **[How to Raise Venture Capital for Your Startup, From Pre-seed to Series A](https://marker.medium.com/how-to-raise-money-its-a-journey-not-an-event-57958df553de)** +- **[How to Run a Strategic Seed Round Process](https://medium.com/@nickraushenbush/how-to-run-a-strategic-seed-round-process-d10ca5f4302f)** +- **[How to Structure Early-Stage Startup-Fundraising (Safe/Convertible Note vs Investment Agreements)](https://legalnodes.com/article/safe-convertible-note-investment-agreement)** · legalnodes.com +- **[Melanie Perkins of Canva on Fundraising](https://www.youtube.com/watch?v=xE1i6t0uH-s)** +- **[Negotiating Your Venture Term Sheet](https://www.mintzedge.com/blog/mintzedge-101-negotiating-your-venture-term-sheet-ryan-floyd-storm-ventures)** · Mintz Edge +- **[Original AirBnB Pitch Deck](https://www.slideshare.net/slideshow/airbnb-first-pitch-deck-editable/45768374)** · slideshare.net +- **[Party Rounds: How to Get a High Valuation for Your Seed Startup](https://blog.eladgil.com/p/party-rounds-how-to-get-high-valuation)** · Elad Gil +- **[Revenue Based Finance](https://www.impactterms.org/revenue-based-finance/)** · impactterms.org +- **[Seed Funding Basics](https://www.mintzedge.com/blog/seed-funding-basics)** · Mintz Edge +- **[Startup Fundraising Terms Explained](https://www.youtube.com/watch?v=4jRzAsCBIVY)** +- **[The 7 Types of Angel Investors – What Is Right for Your Startup?](https://blog.eladgil.com/p/7-types-of-angel-investors-what-is)** · Elad Gil +- **[The Five Most Critical Mistakes Founders Make When Raising Money](https://hitenism.com/mistakes-founders-make-raising-money/)** · Hiten Shah +- **[Tracy Young’s Advice on Fundraising for Women Founders](https://www.youtube.com/live/mlfqx05U8tA?si=Fd9lZ3VN26A0pPEa&t=2227)** +- **[Venture Debt 101: A Discussion of the Basics and Key Considerations](https://www.mintzedge.com/blog/venture-debt-101-a-discussion-of-the-basics-and-key-considerations)** · Mintz Edge +- **[What is a cap table? – Overview + Example](https://www.youtube.com/watch?v=kf1qn6JYy78)** +- **[When and From Who to Raise Money From](https://www.youtube.com/watch?v=FYGbYX5IJ5c)** +- **[You Only Need Two Investors](https://johnwdanner.medium.com/you-only-need-two-investors-9593dd580a62)** + +## Investors + +- **[10 Questions You Should Ask Potential Investors](https://www.youtube.com/watch?v=wqOGAOYQmAo)** +- **[10 Things That Make Your Investors Lose Confidence](https://jasonlk.medium.com/10-things-that-make-your-investors-lose-confidence-a375fba55a38)** +- **[5 Things to Be Wary of in VC Financings](https://jasonlk.medium.com/5-things-to-be-wary-of-in-vc-financings-42ab293390e9)** +- **[Ask Us Anything](https://youtu.be/lPGDwqY-zi8?si=vmfDUc0ioR6Z-GUj&t=30)** +- **[How to Cold Email Investors](https://www.youtube.com/watch?v=A3MmYbH1hbs)** +- **[Investor Herd Dynamics](https://www.paulgraham.com/herd.html)** · Paul Graham +- **[Is Your VC Founder Friendly?](https://thinkgrowth.org/is-your-vc-founder-friendly-c03ffcf53bf5)** · ThinkGrowth +- **[Lessons From the Rise and Fall of Nasty Gal](https://youtu.be/oFMwjlRldws?si=KRf3QjsGeO79pb0W&t=2983)** +- **[Only 23% of You Would Pick the Same VCs Again](https://www.saastr.com/only-23-of-you-would-pick-the-same-vcs-again/)** · SaaStr +- **[Put Your Investors to Work for You](https://blog.eladgil.com/p/put-your-investors-to-work-for-you)** · Elad Gil +- **[Startups](https://www.youtube.com/watch?v=INyouAjKgR8&t=1513s)** +- **[The 4 Questions Every Founder Should Ask Every VC That Almost No One Asks](https://medium.com/saastr-all-about-paid-web-services/the-4-questions-every-founder-should-ask-every-vc-that-almost-no-one-asks-f9e4f85f23fd)** +- **[Update Your First Believers](https://outlierspath.com/2024/04/03/update-your-first-believers/)** · outlierspath.com +- **[VC’s are not your friends, they’re your frenemies](https://medium.com/startup-grind/vcs-are-not-your-friends-they-re-frenemies-e3dacb9be631)** +- **[Venture Capital Red Flag Checklist](https://abovethecrowd.com/2022/11/28/venture-capital-red-flag-checklist/)** · abovethecrowd.com +- **[What Is a SPV (Special Purpose Vehicle)?](https://www.youtube.com/watch?v=FpgqUwwbHcs)** ## Investors and accelerators @@ -28,12 +133,21 @@ Two opposed routes in one place on purpose. Bootstrapping and reaching profitabi - **[The Best Startup Accelerators & Incubators Around the World](https://medium.com/@AvyLorenCohen/top-20-startup-accelerators-and-incubators-around-the-world-85d9a53aa6cd)** — Listing and comparison of accelerator and incubator programmes worldwide. - **[The Truth About Y Combinator](https://www.ycombinator.com/library/IU-dalton-michael-the-truth-about-y-combinator)** · Y Combinator — Y Combinator's account of what its accelerator programme does. - **[Understanding SAFEs and Priced Equity Rounds](https://www.ycombinator.com/library/6m-understanding-safes-and-priced-equity-rounds)** · Y Combinator — Explains SAFE notes versus priced equity rounds and mechanics. -- **[Universal Pitch Deck](https://startupscience.com/universal-pitch-deck/)** — Template deck structure, presumed aimed at investor presentations. +- **[Universal Pitch Deck](https://startupscience.com/universal-pitch-deck/)** · Startup Science — Template deck structure, presumed aimed at investor presentations. - **[Y Combinator and 500 Startups – A Founders Comparison](https://medium.com/@milanthakor/y-combinator-and-500-startups-a-founders-comparison-ae47bf218c0e)** — Founder's side-by-side comparison of two accelerator programmes. - **[Y Combinator Application Breakdown and Guide](https://medium.com/@nickraushenbush/y-combinator-application-breakdown-and-guide-15dff765aece)** — Walkthrough of the Y Combinator application questions and answers. - **[Y Combinator vs Techstars: Accelerators Comparison by a Three-Time Alumni](https://www.codementor.io/startups/tutorial/y-combinator-vs-techstars-alum-comparison)** · Codementor — Alumni comparison of Y Combinator and Techstars accelerator programmes. - **[Y Combinator: Application & Interview Advice From a Winter ’18 Alumni](https://medium.com/@deepakchhugani/y-combinator-application-interview-advice-from-a-winter-18-alumni-b53a6d85fc48)** — Alumni advice on the YC application and interview stages. +## Pitch competitions + +- **[Introducing the “Elevator Question” for Entrepreneurs](https://www.linkedin.com/pulse/introducing-elevator-question-entrepreneurs-michael-skok/?trackingId=ZweCzI%2BrSU2YUN48qdREyQ%3D%3D)** +- **[Pitching For Payroll: How We Bootstrapped $1,226,500 in Pitch Competitions](https://medium.com/zero-to-factory/pitching-for-payroll-how-we-boostrapped-225-000-in-pitch-competitions-89625999a04a)** +- **[Raising Capital and Creating a Pitch Deck](https://www.youtube.com/watch?v=Uv6NeSWIigQ)** +- **[Startup Pitch Wars: How I Won 5 Pitch Battles](https://marissa-limsiaco.medium.com/startup-pitch-wars-how-i-won-5-pitch-battles-c5f756ea130f)** +- **[The Intimacy of Start-up Pitching](https://www.linkedin.com/pulse/intimacy-start-up-pitching-roberto-bonanzinga/?trackingId=gcZ5ZUvtQRej8%2FCrOnyVPQ%3D%3D)** +- **[The Secret to Successfully Pitching an Idea](https://www.youtube.com/watch?v=l0hVIH3EnlQ)** + --- Back to [all the resources](resources.md). diff --git a/docs/resources-product-growth.md b/docs/resources-product-growth.md index 405e45d..90facd1 100644 --- a/docs/resources-product-growth.md +++ b/docs/resources-product-growth.md @@ -1,12 +1,39 @@ -# Product and growth +# Product and building -Building the thing, then getting it in front of people. No-code tooling and technical material for non-technical founders, then pricing, launch, press, partnerships and brand. +Product discovery, MVPs and prototypes, engineering and design, product management, and technical material for founders who do not write code. -23 resources, each credited to whoever published it. Every link was reachable when this page was generated. +57 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- -## Product and building +## Engineering & product design + +- **[Bootstrapping Engineering Operations](https://medium.com/engineering-operations/bootstrapping-engineering-operations-dd180c455a0f)** +- **[Design and Innovate Solutions That Achieve the Desired Performance by Prototyping to Learn](https://bobmoesta.medium.com/design-and-innovate-solutions-that-achieve-the-desired-performance-by-prototyping-to-learn-a4dfd788b7f9)** +- **[Design for People, Use People Language](https://medium.com/the-year-of-the-looking-glass/design-for-people-use-people-language-41efcf5203b1)** +- **[Design for Startups](https://www.youtube.com/watch?v=9urYWGx2uNk)** +- **[Designing a Truly Great Product Requires Asking Yourself This Critical Question](https://bobmoesta.medium.com/designing-a-truly-great-product-requires-asking-yourself-this-crucial-question-bd9a56a921a1)** +- **[Swiftly Move Through Any Design Process With These Design Tools](https://bobmoesta.medium.com/swiftly-move-through-any-design-process-with-these-powerful-tools-6e8a0708467e)** +- **[What is Design Thinking?](https://outlierspath.com/2023/06/18/what-is-design-thinking/)** · outlierspath.com +- **[What Startups Should Look for When Hiring a Designer](https://www.youtube.com/watch?v=8nf8M2nWbJk)** +- **[Why Hire More Designers](https://medium.com/the-year-of-the-looking-glass/why-hire-more-designers-fa270c4bc085)** + +## MVP & prototype development + +- **[Agile User Story / Product Backlog template](https://docs.google.com/spreadsheets/d/13wDb_zt_DtreVwB5ZjMOdHaVCrQAoENaIYpbNA6z29g/edit?usp=sharing)** +- **[An MVP Is Not a Cheaper Product, It’s About Smart Learning](https://medium.com/hackernoon/an-mvp-is-not-a-cheaper-product-it-s-about-smart-learning-77eed770f60c)** +- **[Building an MVP for Non-technical Founders](https://www.youtube.com/watch?v=uifxCwlUN60)** +- **[Flavors of Prototypes](https://www.svpg.com/flavors-of-prototypes/)** · svpg.com +- **[Get Customer Feedback by Creating an MVP](https://www.youtube.com/watch?v=Yd6SJxan0jo)** +- **[Getting the MVP Right](https://www.youtube.com/watch?v=cfQmfEJWt3M)** +- **[How to Build an MVP](https://www.ycombinator.com/library/Io-how-to-build-an-mvp)** · Y Combinator +- **[How to Iterate & Improve Your Product With Rapid User Testing](https://www.youtube.com/watch?v=SFpKtu3OgOA)** +- **[How to Startup: Part 5 – Minimum Viable Product](https://www.linkedin.com/pulse/how-startup-part-5-minimum-viable-product-spencer-rascoff/?trackingId=U9fgoRZIRB6PbSwNvyPBYA%3D%3D)** +- **[MVP Doesn’t Mean Anything](https://rein.pk/mvp-doesnt-mean-anything)** · rein.pk +- **[The Next Feature Fallacy: The Fallacy That the Next New Feature Will Suddenly Make People Use Your Product](https://andrewchen.com/the-next-feature-fallacy-the-fallacy-that-the-next-new-feature-will-suddenly-make-people-use-your-product/)** · andrewchen.com +- **[The Pre-PMF Guide to Product Management](https://www.growthunhinged.com/p/the-pre-pmf-guide-to-product-management)** · Growth Unhinged + +## Product - **[A Path to the Minimum Viable Product](https://medium.com/@sgblank/a-path-to-the-minimum-viable-product-d54d5a500baf)** — Steps for scoping and building a minimum viable product. - **[Building a Tech Business as a Non-tech Founder: My Advice.](https://www.linkedin.com/pulse/building-tech-business-non-tech-founder-my-advice-roei-samuel/)** — Advice on building a software business without a technical background. @@ -17,23 +44,42 @@ Building the thing, then getting it in front of people. No-code tooling and tech - **[The Startup Founder’s Guide to Tech Stacks](https://develocraft.com/blog-posts/the-startup-founders-guide-to-tech-stacks)** · Develocraft — Guide to choosing a technology stack for a startup. - **[What Is ChatGPT Doing … and Why Does It Work?](https://writings.stephenwolfram.com/2023/02/what-is-chatgpt-doing-and-why-does-it-work/)** · Stephen Wolfram — Long explainer on how large language models generate text. -## Sales, marketing and growth - -- **[End to End Marketing](https://www.weskao.com/marketing-articles/#fundamentals)** · Wes Kao — Marketing across the full funnel, from awareness to conversion. -- **[Getting Press For Your Startup](https://www.ycombinator.com/library/4c-getting-press-for-your-startup)** · Y Combinator — How to approach journalists and earn media coverage. -- **[Give Your Elevator Pitch](https://toolkit.techstars.com/give-your-elevator-pitch)** · Techstars — Structuring and delivering a short verbal pitch. -- **[Growth for Startups (market fit)](https://www.ycombinator.com/library/6k-growth-for-startups)** · Y Combinator — Y Combinator talk on startup growth and product-market fit. -- **[How To Build Your Brand](https://toolkit.techstars.com/brand-your-business)** · Techstars — Defining brand positioning, voice and visual identity. -- **[How to Improve Conversion Rates](https://www.ycombinator.com/library/6l-how-to-improve-conversion-rates)** · Y Combinator — Y Combinator guidance on lifting conversion across the funnel. -- **[How To Launch](https://www.ycombinator.com/library/6i-how-to-launch-again-and-again)** · Y Combinator — Y Combinator guidance on planning and running a launch. -- **[Launching and Scaling](https://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-course)** — Course module on launching a product and scaling afterwards. -- **[Master Your Elevator Pitch](https://toolkit.techstars.com/master-your-pitch)** · Techstars — Techstars exercise on building and delivering a short verbal pitch. -- **[Startup Pricing](https://www.ycombinator.com/library/6h-startup-pricing-101)** · Y Combinator — Y Combinator talk on setting and changing early-stage pricing. -- **[Startup=Growth](http://www.paulgraham.com/growth.html)** · Paul Graham — Paul Graham essay defining startups by their rate of growth. -- **[The Complete Guide to Partnerships for Startups and Corporations](https://www.valuer.ai/blog/startup-corporation-partnership-infographic)** · Valuer — Guide to forming and running startup and corporate partnerships. -- **[The Sales and Partnerships Playbook: Your Guide to Early Growth](https://fi.co/insight/the-sales-and-partnerships-playbook-your-guide-to-early-growth)** · Founder Institute — Playbook on early sales process and partnership channels. -- **[This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger](https://firstround.com/review/What-to-Learn-from-This-Restaurant-Startup-That-Turned-Strong-Partnerships-into-a-Better-Product/)** · First Round Review — Article on forming and running corporate partnerships as a startup. -- **[Winning Together A Guide To Successful Corporate Startup Collaborations](https://ec.europa.eu/futurium/en/system/files/ged/43-nesta-winning-together-guidestartupcollab.pdf)** · European Commission — EU guide to structuring corporate-startup collaborations and partnership models. +## Product discovery + +- **[Building Product](https://www.ycombinator.com/library/7s-building-product)** · Y Combinator +- **[Constant Readjustment vs Long-Term Commitment](https://ecorner.stanford.edu/videos/constant-readjustment-vs-long-term-commitment/)** · Stanford eCorner +- **[Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks](https://www.groovehq.com/blog/customer-development)** · groovehq.com +- **[Discovery – Excuses](https://www.svpg.com/discovery-excuses/)** · svpg.com +- **[Discovery – Problem vs Solution](https://svpg.com/discovery-problem-vs-solution/)** · svpg.com +- **[How Customers Can Help You Build a Product They’ll Buy](https://medium.com/@sgblank/less-is-more-more-or-less-3838bc1c739d)** +- **[How to Build a Product](https://youtu.be/09GRs0FXdWQ?si=ff-MQOlovs96WYOW)** +- **[How to Measure Your Product](https://www.youtube.com/watch?v=MABmQhOlmJA)** +- **[How to Structure Your Product Discovery Process](https://www.youtube.com/watch?v=dHkb--_BhGI)** +- **[Product Strategy and Product Discovery](https://www.romanpichler.com/blog/product-strategy-and-product-discovery/)** · romanpichler.com +- **[The Nature of Product](https://www.youtube.com/watch?v=T3VRz18ntjQ)** +- **[Using GenAI for Better Product Discovery](https://www.youtube.com/watch?v=iXmikjMi4Oo)** + +## Product management + +- **[Empowered – Achieving Extraordinary Results With Ordinary People](https://youtu.be/bsA8Gw_1KAg?si=P4dfsaYihQgf9oTP&t=120)** +- **[Good Group Project Manager / Dead Group Project Manager](https://www.khoslaventures.com/wp-content/uploads/Good-Group-Product-Manager.pdf)** · khoslaventures.com +- **[Product Management at a Startup 101](https://leighmariebraswell.substack.com/p/product-management-at-a-startup-101)** · leighmariebraswell.substack.com +- **[Product Management Theater](https://www.youtube.com/watch?v=9N4ZgNaWvI0)** +- **[Product Visionary vs. Product Leader](https://www.linkedin.com/pulse/product-visionary-vs-leader-casey-winters/?trackingId=PA7zvd12S%2FK1H5lP41qTsQ%3D%3D)** +- **[Product vs Feature Teams](https://www.svpg.com/product-vs-feature-teams/)** · svpg.com +- **[Scaling the Product Owner Role](https://www.romanpichler.com/blog/scaling-the-product-owner/)** · romanpichler.com +- **[Why Products Don’t Succeed: The 7 Biases of Product Teams](https://www.linkedin.com/pulse/why-products-dont-succeed-7-biases-product-teams-shreyas-doshi/?trackingId=JPG1K27aQOyTVrFKGgwNvw%3D%3D)** + +## Technical skills + +- **[Advice for Founders Who Can’t Code](https://www.youtube.com/watch?v=xPB54VCBKWk)** +- **[Backend Web Development – A Complete Overview](https://www.youtube.com/watch?v=XBu54nfzxAQ)** +- **[Frontend Web Development – A Complete Overview](https://www.youtube.com/watch?v=WG5ikvJ2TKA)** +- **[How the Internet Works for Developers – Part 1 – Overview & Frontend](https://www.youtube.com/watch?v=e4S8zfLdLgQ)** +- **[How the Internet Works for Developers – Part 2 – Servers & Scaling](https://www.youtube.com/watch?v=FTAPjr7vgxE)** +- **[How to Over Engineer a Website // What Is a Tech Stack?](https://www.youtube.com/watch?v=Sxxw3qtb3_g)** +- **[Is It Still Worth Learning to Code? Amjad Masad Weighs In](https://www.youtube.com/watch?v=WauuF_KmBvY)** +- **[What Goes Into an MVP Tech Stack?](https://www.youtube.com/watch?v=2MkPnYyu40k)** --- diff --git a/docs/resources-starting-out.md b/docs/resources-starting-out.md index 397d686..e721cfd 100644 --- a/docs/resources-starting-out.md +++ b/docs/resources-starting-out.md @@ -1,30 +1,98 @@ -# Starting out and strategy +# Starting out -Frameworks for someone with an idea and not much else, and the canvases and positioning work that comes next. Read the first group in week one and the second when you are trying to write down what the business actually is. +Where the journey starts: generating and testing ideas, the shape of the startup process, careers in it, and the general advice people hand you in week one. -14 resources, each credited to whoever published it. Every link was reachable when this page was generated. +73 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- +## Careers in Entrepreneurship + +- **[5 Signs You Might Be an Entrepreneur](https://www.linkedin.com/pulse/5-signs-you-might-entrepreneur-cameron-herold)** +- **[A Student’s Guide to Startups](https://www.paulgraham.com/mit.html)** · Paul Graham +- **[As a Budding Entrepreneur, Where Do You Start?](https://www.linkedin.com/pulse/20130612181817-1893586-as-a-budding-entrepreneur-where-do-you-start)** +- **[Before the Startup](https://www.paulgraham.com/before.html)** · Paul Graham +- **[How and Why to Start a Startup](https://www.youtube.com/watch?v=ZoqgAy3h4OM)** +- **[How I Became an Entrepreneur at 66](https://www.youtube.com/watch?v=Ogce5D2XMZ0)** +- **[Hubris, Passion and What It Really Takes to Be a Great Entrepreneur](https://www.youtube.com/watch?v=XvS9UhYqV5c)** +- **[Reverse Engineered: Melissa Kwan, Co-founder & CEO at Webinar](https://youtu.be/6qhJGzBYTco?si=U1A6XjtXIHOJ9Djg&t=193)** +- **[Should You Follow Your Passion?](https://www.youtube.com/watch?v=KWNNmPCF-Xs)** +- **[The Difference Between Innovators and Entrepreneurs](https://thinkgrowth.org/the-difference-between-innovators-and-entrepreneurs-a430602ff8ea)** · ThinkGrowth +- **[Why Entrepreneurs Start Companies Rather Than Join Them](https://thinkgrowth.org/why-entrepreneurs-start-companies-rather-than-join-them-100192ed6112)** · ThinkGrowth +- **[Why Should I Start a Startup?](https://www.ycombinator.com/blog/why-should-i-start-a-startup/)** · Y Combinator +- **[YC Ultimate Job Guide: Startup Stages](https://www.youtube.com/watch?v=_7bnpjJB9T0)** + +## General advice + +- **[(Founder Stories) Dropbox: Being Open About a Startup Idea](https://www.youtube.com/watch?v=XEhVVZlFVsE)** +- **[10 Tips for Startups With ‘Crazy-Big Dreams’](https://www.smartcompany.com.au/startupsmart/advice/canva-melanie-perkins-tip/)** · smartcompany.com.au +- **[4 Ways Startups Fail](https://blog.eladgil.com/p/4-ways-startups-fail)** · Elad Gil +- **[7 No-Nonsense Pieces of Startup Advice I Wish I Got When I Started](https://www.groovehq.com/blog/no-nonsense-startup-advice)** · groovehq.com +- **[A Playlist for Entrepreneurs](https://www.youtube.com/watch?v=Nps7hHoWVn8)** +- **[Accelerating Growth: Grow Faster Without Working Yourself to Death](https://www.youtube.com/watch?v=2Ro4PbRtE9Y&t=2152s)** +- **[Blitzfail: How Not to Go off the Rails](https://medium.com/craft-ventures/blitzfail-how-not-to-go-off-the-rails-24ccaf92c410)** +- **[Do Things That Don’t Scale](https://paulgraham.com/ds.html)** · Paul Graham +- **[Empowering a World of Rebels](https://www.youtube.com/watch?v=hUug8tEWtoY)** +- **[Google Tips for the Entrepreneur](https://www.youtube.com/watch?v=yQbCq2tvayU)** +- **[Here’s What I Learned When I Became “CEO” at 20](https://suhaild.medium.com/heres-what-i-learned-when-i-became-ceo-at-20-78f06138c1ba)** +- **[How to Be Successful](https://blog.samaltman.com/how-to-be-successful)** · blog.samaltman.com +- **[How to Succeed With a Startup](https://www.youtube.com/watch?v=0lJKucu6HJc)** +- **[How to Tackle an Enormous Goal, Elephant-Style](https://www.linkedin.com/pulse/20130506181207-6218188-how-to-tackle-an-enormous-goal-elephant-style/?trackingId=OGoxkLUTQ0KKvg7%2FdNgDIQ%3D%3D)** +- **[Lessons From 5 Bosses](https://www.youtube.com/watch?v=EpmVb1rvnBA&t=94s)** +- **[Productivity](https://blog.samaltman.com/productivity)** · blog.samaltman.com +- **[Scaling Plangrid to 400+ People With YC Partner Kat Manalac](https://youtu.be/QzUQiIMtHSE?si=4j8gmkjwb4Ow3N9m)** +- **[Start-up Advice & How to Talk to Customers](https://www.youtube.com/watch?v=FG1Fa-t4AEQ)** +- **[Startup Advice](https://blog.samaltman.com/startup-advice)** · blog.samaltman.com +- **[The First 18 Months of Starting a Company: It’s Life or Death](https://suhaild.medium.com/the-first-18-months-of-starting-a-company-its-life-or-death-1f4cb075d14f)** +- **[The Importance of Execution](https://ecorner.stanford.edu/videos/the-importance-of-execution/)** · Stanford eCorner +- **[The Silicon Valley Outsider Building a Tech Disruptor](https://www.youtube.com/watch?v=2NgyaeCku_8)** +- **[Things I Wish I Did Before Starting a Company](https://suhaild.medium.com/-e89779482cac)** +- **[This 1 Piece of Advice Could Make or Break Your Career](https://thinkgrowth.org/this-1-piece-of-advice-could-make-or-break-your-career-b9fb835e94dd)** · ThinkGrowth +- **[Vision vs. Perspective](https://ecorner.stanford.edu/videos/vision-versus-perspective/)** · Stanford eCorner + +## Generating ideas & experimentation + +- **[20 Ideas Before Instacart](https://www.youtube.com/watch?v=iqgcK4Spo-I)** +- **[Brainstorming Example Video](https://www.youtube.com/watch?v=WIVlACbAWio)** +- **[Brainstorming Toolkit](http://www.integratingengineering.org/workbook/documents/BrainstormingToolkit.pdf)** · integratingengineering.org +- **[Can You Objectively Compare Ideas? CarsDirect example.](https://www.youtube.com/watch?v=Kc9nX6VvtrI)** +- **[Create Products That People Love by Validating Your Idea First](https://hitenism.com/business-ideas/)** · Hiten Shah +- **[Finding Ideas](https://medium.com/the-year-of-the-looking-glass/finding-ideas-d9c07ca1a076)** +- **[Founders Should Test the Hypotheses That Matter the Most](https://bussgang.medium.com/founders-should-test-the-hypotheses-that-matter-most-aeaa00988f1b)** +- **[Hard Startups](https://blog.samaltman.com/hard-startups)** · blog.samaltman.com +- **[How to Come up With a Great Startup Idea](https://www.youtube.com/watch?v=DGU0wXMKqf4)** +- **[How to Get Ideas and Measure Them](https://youtu.be/zsBjAuexPq4?si=oRuVVn8yI9uUgVTk)** +- **[How to Get Startup Ideas](https://www.paulgraham.com/startupideas.html)** · Paul Graham +- **[Idea Generation](https://blog.samaltman.com/idea-generation)** · blog.samaltman.com +- **[IDEO: Brainstorming and Other Ideation Techniques](https://www.youtube.com/watch?v=xXsHI_VlhmY)** +- **[Instacart Founder Explains the Framework He Used to Iterate Through 20 Startup Ideas](https://www.youtube.com/watch?v=EjJdyoWBZLM)** +- **[Iterate Like Crazy](https://www.youtube.com/watch?v=7mr4KdU12BE&t=40s)** +- **[Market Research, Wireframing, and Design](https://spark-public.s3.amazonaws.com/startup/lecture_slides/lecture5-market-wireframing-design.pdf)** · spark-public.s3.amazonaws.com +- **[The Idea Maze](https://cdixon.org/2013/08/04/the-idea-maze)** · cdixon.org +- **[Treat Your Idea as a Project Rather Than a Company at First](https://www.youtube.com/watch?v=qV-lAYQ4o1o)** +- **[Where Good Ideas Come From](https://www.youtube.com/watch?v=0af00UcTO-c)** +- **[Why You Shouldn’t Keep Your Startup Idea Secret](https://cdixon.org/2009/08/22/why-you-shouldnt-keep-your-startup-idea-secret)** · cdixon.org + ## Starting out - **[21 Ways to Blow Up Company](https://toolkit.techstars.com/blow-up-your-company)** · Techstars — Techstars list of common mistakes that kill early companies. -- **[Complete Startup Science Toolkit: Includes: Lifecycle tracker, Now Next Long, Golden Circle, #MASSIVE Canvas, Pixar Canvas, Lean Canvas, Value Proposition Canvas, Business Model Canvas, Mission Model Canvas, Value Chain Canvas, Target Customer, Interview Context Planner, Interview Questions, Interview Discussion Planner, Interview Notes, Jobs to be Done, Problem as a Comic, Solution as a Comic, Doodle – Me in 5 Years, Risk Reward Equilibrium, Team Audit, Team Canvas, Culture Canvas, Team Alignment, The Pie, Mentor Group, Gaddy Pitch, Storytelling Purpose, Twitter Pitch, Why Now, Story Elements, Universal Pitch Deck, Ask, Networking Targets, Sales Targets, Jobs, Build and Measure, Daily Standup, Lessons Learned.](https://startupscience.com/startup-science-toolkit/)** — Bundle of general founder tools: lifecycle tracker, Golden Circle, others. -- **[Resources on entrepreneurship broadly](https://www.effectuation.org/?page_id=1738)** — Effectuation.org collection of general entrepreneurship reading and tools. +- **[Complete Startup Science Toolkit: Includes: Lifecycle tracker, Now Next Long, Golden Circle, #MASSIVE Canvas, Pixar Canvas, Lean Canvas, Value Proposition Canvas, Business Model Canvas, Mission Model Canvas, Value Chain Canvas, Target Customer, Interview Context Planner, Interview Questions, Interview Discussion Planner, Interview Notes, Jobs to be Done, Problem as a Comic, Solution as a Comic, Doodle – Me in 5 Years, Risk Reward Equilibrium, Team Audit, Team Canvas, Culture Canvas, Team Alignment, The Pie, Mentor Group, Gaddy Pitch, Storytelling Purpose, Twitter Pitch, Why Now, Story Elements, Universal Pitch Deck, Ask, Networking Targets, Sales Targets, Jobs, Build and Measure, Daily Standup, Lessons Learned.](https://startupscience.com/startup-science-toolkit/)** · Startup Science — Bundle of general founder tools: lifecycle tracker, Golden Circle, others. +- **[Resources on entrepreneurship broadly](https://www.effectuation.org/?page_id=1738)** · Society for Effectual Action — Effectuation.org collection of general entrepreneurship reading and tools. - **[What We Look for in Founders](https://www.paulgraham.com/founders.html)** · Paul Graham — Essay on founder qualities: determination, flexibility, imagination, naughtiness. -## Strategy and business models - -- **[Build Your Lean Canvas](https://toolkit.techstars.com/build-your-lean-canvas)** · Techstars — Techstars module on completing the Lean Canvas. -- **[Building a Bulletproof Startup: Business Model Canvas vs Lean Startup vs Disciplined Entrepreneurship](https://medium.com/disciplined-entrepreneurship/building-a-bulletproof-startup-business-model-canvas-vs-lean-startup-vs-disciplined-464b317c927b)** — Compares Business Model Canvas, Lean Startup and Disciplined Entrepreneurship. -- **[Check Your Progress](https://toolkit.techstars.com/check-your-progress)** · Techstars — Techstars exercise for tracking progress against stated goals. -- **[Create New Markets with Category Design](https://toolkit.techstars.com/create-new-markets-category-design)** · Techstars — Category design method for defining and claiming a new market. -- **[Grow Your Business with KPIS](https://toolkit.techstars.com/grow-your-business)** · Techstars — Choosing and tracking key performance indicators. -- **[Position Your Product](https://toolkit.techstars.com/position-your-product)** · Techstars — Techstars exercise on product positioning and market framing. -- **[The Business Model Canvas](https://seedfund.nsf.gov/assets/files/awardees/the-business-model-canvas.pdf)** · US National Science Foundation — NSF explanation of the nine business model canvas blocks. -- **[The Problem Statement Canvas](https://www.metabeta.com/blog/process/problem-statement-canvas/)** — Canvas for framing the customer problem being addressed. -- **[The Problem Statement Canvas](https://docs.google.com/spreadsheets/d/1PSVtth0kZXQ9doPAU3l5ZKZ6w14ekxRAa0x0WLn_sBE/copy)** — Google Docs version of the problem statement canvas. -- **[Understand Category Design](https://toolkit.techstars.com/understand-category-design)** · Techstars — Techstars module on defining and designing a market category. +## The startup process + +- **[Awkward Adolescence](https://outlierspath.com/2023/10/08/awkward-adolescence/)** · outlierspath.com +- **[Better, Faster, Cheaper](https://medium.com/initialized-capital/better-faster-cheaper-cf510c1fc32)** +- **[How to Build a Startup That Gets Acquired](https://thinkgrowth.org/how-to-build-a-startup-that-gets-acquired-85ada592bfd7)** · ThinkGrowth +- **[How to Grow Your Startup by Asking Better Questions](https://hitenism.com/startup-questions/)** · Hiten Shah +- **[How to validate your startup idea](https://www.youtube.com/watch?v=VHNy6e4szyY)** +- **[Startups Are an Act of Desperation](https://blog.eladgil.com/p/startups-are-an-act-of-desperation)** · Elad Gil +- **[The Single Biggest Reason Why Start-Ups Succeed](https://www.youtube.com/watch?v=bNpx7gpSqbY&t=12s)** +- **[The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company](https://www.youtube.com/watch?v=JbPRE2oCjnY)** +- **[Types of Startups](https://www.youtube.com/watch?v=A2cBrL_pcj4)** +- **[Udacity: How to Build a Startup](https://www.udacity.com/course/how-to-build-a-startup--ep245)** · udacity.com +- **[Why Successful Startups Stumble at 40 Employees](https://thinkgrowth.org/why-successful-startups-stumble-at-40-employees-66312ac70fba)** · ThinkGrowth --- diff --git a/docs/resources-strategy.md b/docs/resources-strategy.md new file mode 100644 index 0000000..94e100e --- /dev/null +++ b/docs/resources-strategy.md @@ -0,0 +1,109 @@ +# Strategy and business models + +Canvases, business plans, competition, positioning, and knowing when to pivot. The work of deciding what the business is. + +80 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. + +--- + +## Business Model Canvas + +- **[Business Model Generation with the Business Model Canvas](https://www.youtube.com/watch?v=AdpGgWHraXU&list=PLmHBbUI__57mF6oaUVNumHb5bRvuWNbJ5)** +- **[Business Models With a Purpose](https://www.youtube.com/watch?v=xvCfUBOZPJQ)** +- **[Competing on Business Models](https://www.youtube.com/watch?v=kIxs_BY6r6I&t=715s)** +- **[Customer Development – Steve Blank](https://www.youtube.com/watch?v=7VYUCKzoJhA)** +- **[How to Get From Big Idea to a Validated Business Case: An Overview of the Testing Process](https://www.youtube.com/watch?v=kZD5GFIZfls)** +- **[How to Test Your Business Model Canvas Hypotheses](https://www.youtube.com/watch?v=Y81Ue9oI8UU)** +- **[Mr. Beast Burger – Business Model Canvas Example](https://www.youtube.com/watch?v=bLsqQDoln5c)** +- **[Test Your Business Model Canvas: The Customer Interview](https://www.youtube.com/watch?v=jMJzUPnBKxE)** +- **[The Business Model Canvas](https://www.youtube.com/watch?v=RzkdJiax6Tw)** +- **[The Business Model Canvas: From Chaos to Clarity](https://www.youtube.com/watch?v=1ZwHcfgwmS0)** + +## Business plans + +- **[550+ Business Plan Examples to Launch Your Business](https://www.bplans.com/sample-business-plans/)** · Bplans +- **[7 Different Types of Business Plans Explained](https://www.bplans.com/business-planning/types/)** · Bplans +- **[Business Plan Template for a Startup Business](https://www.score.org/resource/template/business-plan-template-a-startup-business)** · SCORE +- **[Business Plan Template for Small Businesses](https://www.bplans.com/downloads/business-plan-template/)** · Bplans +- **[Business Plan Writing 101: Wharton Entrepreneurship Series](https://www.youtube.com/watch?v=zlrb_X6fYZ0)** +- **[How to Write a One Page Business Plan](https://www.youtube.com/watch?v=hdGKAHvgBqo)** +- **[MIT – Nuts and Bolts of New Ventures and Business Plans](https://www.youtube.com/watch?v=ZcPNcoTbkIU)** +- **[One-Page Business Plan Templates](https://www.smartsheet.com/content/one-page-business-plan-templates)** · Smartsheet +- **[Viaweb’s First Business Plan](https://www.paulgraham.com/vwplan.html)** · Paul Graham +- **[What is a Business Plan?](https://www.youtube.com/watch?v=FIoGLHT4wGE)** +- **[Why Lengthy Business Plans Increase the Risk of Failure](https://www.linkedin.com/pulse/why-lengthy-business-plans-increase-risk-failure-osterwalder/)** +- **[YC Guide to Business Models](https://www.ycombinator.com/library/Gh-yc-guide-to-business-models)** · Y Combinator + +## Competition + +- **[16 Top Competitor Analysis Tools for 2024](https://www.orbitmedia.com/blog/website-competitive-analysis-tools/)** · orbitmedia.com +- **[Business Model Competitors Analysis](https://medium.com/@denisoakley/business-model-competitors-analysis-2aff3f594148)** +- **[Choosing Bad Competition](https://greylock.com/greymatter/choosing-bad-competition/)** · Greylock +- **[Competition Is for Losers](https://www.youtube.com/watch?v=3Fx5Q8xGU8k)** +- **[Competition is Overrated](https://cdixon.org/2010/06/26/competition-is-overrated)** · cdixon.org +- **[Competitive Analysis Landscape Worksheet](https://www.smartsheet.com/sites/default/files/IC-Competitive-Analysis-Landscape-9212-PDF.pdf)** · Smartsheet +- **[Competitive Social Mediate Analysis Table Worksheet](https://www.smartsheet.com/sites/default/files/IC-Online-Strategy-Competitive-Analysis-9212-PDF.pdf)** · Smartsheet +- **[Copycat Your Competitors to Take the Market](https://hitenism.com/copycat-competitors-take-market/)** · Hiten Shah +- **[Customer Obsession vs. Competitor Awareness](https://outlierspath.com/2023/02/19/customer-obsessed-competitor-aware/)** · outlierspath.com +- **[How to Conduct a Comprehensive Competitive Analysis](https://www.mykpono.com/how-to-conduct-competitive-analysis/)** · Myk Pono +- **[How to Create a Killer Competition Slide for VC Investors](https://www.youtube.com/watch?v=AD5hVVBt_OM)** +- **[How To Do Competitor Analysis for Your Startup](https://www.youtube.com/watch?v=Xs8ZTqRFpTg)** +- **[How to Stand out From Your Competition](https://www.linkedin.com/pulse/how-stand-out-from-your-competition-alexander-taussig/?trackingId=72zmt2ZLQCGphfTBOQvPeA%3D%3D)** +- **[How to Take an Audience-First Approach to Competitive Analysis](https://medium.com/@IndiaAM/how-to-take-an-audience-first-approach-to-competitive-analysis-df0d197d9fa3)** +- **[Jobs-To-Be-Done (JTBD) Competitor Analysis Template](https://docs.google.com/spreadsheets/d/1aLtz7N7lVFRVevy8G_3A8fh60MjXlToUidcDR1vv0Us/edit?gid=0#gid=0)** +- **[Outrun the Competition](https://www.linkedin.com/pulse/outrun-competition-sophia-amoruso/)** +- **[Setting Prices, Evaluating Opportunities](https://ecorner.stanford.edu/videos/setting-prices-evaluating-opportunities/)** · Stanford eCorner +- **[Should You Worry About Competition](https://www.youtube.com/watch?v=aA9DG6Q4dJY)** +- **[Strategy & Competitors](https://rogermartin.medium.com/strategy-competitors-5b7bf5455069)** +- **[The Right Way to Do a Competitor Analysis for a New Product Category](https://arunsureshwrites.medium.com/the-right-way-to-do-a-competitor-analysis-for-a-new-product-category-cca37f289474)** +- **[Use Your Competitors’ Products All The Time](https://feld.com/archives/2014/07/use-competitors-products-time/)** · Brad Feld +- **[Your Startup’s Competitive Advantage](https://tomtunguz.com/your-startups-competitive-advantage/)** · tomtunguz.com + +## Pivoting + +- **[A Brief Guide to Startup Pivots (4 Types of Pivots)](https://blog.eladgil.com/p/a-brief-guide-to-startup-pivots-4-types)** · Elad Gil +- **[How to Kickstart and Scale a Marketplace Business](https://www.lennysnewsletter.com/p/how-to-kickstart-and-scale-a-marketplace)** · Lenny’s Newsletter +- **[How to Scale a Magical Experience – 4 Lessons From Airbnb’s Brian Chesky](https://reid.medium.com/how-to-scale-a-magical-experience-4-lessons-from-airbnbs-brian-chesky-eca0a182f3e3)** +- **[Strategy at Scale: Designing and Scaling Uber Eats](https://greylock.com/greymatter/strategy-at-scale/)** · Greylock +- **[The Startup Pivot](https://greylock.com/greymatter/reid-hoffman-the-startup-pivot/)** · Greylock +- **[Three Types of Pivots](https://www.youtube.com/watch?v=N7rNuI1ZiCQ&t=781s)** +- **[To Pivot or Not to Pivot and More](https://www.youtube.com/watch?v=3cUNG7Xetus&t=453s)** +- **[Vision vs Hallucination – Founders and Pivots](https://medium.com/@sgblank/vision-versus-hallucination-founders-and-pivots-2f40a7dc953b)** +- **[When and How to Pivot Your Product Idea](https://www.youtube.com/watch?v=z4yE9-O2G0g)** +- **[Why Pivots Are Pivotal to Your Success](https://thinkgrowth.org/why-pivots-are-pivotal-to-your-success-93467c40e8a)** · ThinkGrowth + +## Strategy + +- **[Build Your Lean Canvas](https://toolkit.techstars.com/build-your-lean-canvas)** · Techstars — Techstars module on completing the Lean Canvas. +- **[Building a Bulletproof Startup: Business Model Canvas vs Lean Startup vs Disciplined Entrepreneurship](https://medium.com/disciplined-entrepreneurship/building-a-bulletproof-startup-business-model-canvas-vs-lean-startup-vs-disciplined-464b317c927b)** — Compares Business Model Canvas, Lean Startup and Disciplined Entrepreneurship. +- **[Check Your Progress](https://toolkit.techstars.com/check-your-progress)** · Techstars — Techstars exercise for tracking progress against stated goals. +- **[Create New Markets with Category Design](https://toolkit.techstars.com/create-new-markets-category-design)** · Techstars — Category design method for defining and claiming a new market. +- **[Grow Your Business with KPIS](https://toolkit.techstars.com/grow-your-business)** · Techstars — Choosing and tracking key performance indicators. +- **[Position Your Product](https://toolkit.techstars.com/position-your-product)** · Techstars — Techstars exercise on product positioning and market framing. +- **[The Business Model Canvas](https://seedfund.nsf.gov/assets/files/awardees/the-business-model-canvas.pdf)** · US National Science Foundation — NSF explanation of the nine business model canvas blocks. +- **[The Problem Statement Canvas](https://www.metabeta.com/blog/process/problem-statement-canvas/)** · metabeta.com — Canvas for framing the customer problem being addressed. +- **[The Problem Statement Canvas](https://docs.google.com/spreadsheets/d/1PSVtth0kZXQ9doPAU3l5ZKZ6w14ekxRAa0x0WLn_sBE/copy)** — Google Docs version of the problem statement canvas. +- **[Understand Category Design](https://toolkit.techstars.com/understand-category-design)** · Techstars — Techstars module on defining and designing a market category. + +## Strategy & positioning + +- **[5 Ps of Strategy](https://www.youtube.com/watch?v=ZhM1JW2Bb8Q)** +- **[A Quickstart Guide to Positioning](https://www.lennysnewsletter.com/p/positioning)** · Lenny’s Newsletter +- **[Good Product Strategy, Bad Product Strategy](https://www.linkedin.com/pulse/good-product-strategy-bad-shreyas-doshi/?trackingId=JPG1K27aQOyTVrFKGgwNvw%3D%3D)** +- **[How Strategy Really Works](https://www.youtube.com/watch?v=3vAIur-N8gM)** +- **[How to Be Strategic](https://medium.com/the-year-of-the-looking-glass/how-to-be-strategic-f6630a44f86b)** +- **[How to Detect if Your Startup Has a Faux Focus](https://kellblog.com/2024/04/19/how-to-detect-if-your-startup-has-a-faux-focus/)** · kellblog.com +- **[Playing to Win: How Strategy Really Works](https://fs.blog/playing-to-win-how-strategy-really-works/)** · fs.blog +- **[Positioning Worksheet](https://cdn2.hubspot.net/hubfs/3290611/Resources/GS%20-%20Positioning%20Worksheet%20v1.pdf)** +- **[Pricing Strategy & Cost Advantages](https://outlierspath.com/2024/06/02/pricing-strategy-and-cost-advantages/)** · outlierspath.com +- **[Strategic Choices Need to Be Made Simultaneously, Not Sequentially](https://hbr.org/2017/04/strategic-choices-need-to-be-made-simultaneously-not-sequentially)** · Harvard Business Review +- **[Strategic Coherence: The Deceptively Difficult Task of Figuring Out Your Startup’s ‘One Thing’](https://www.battery.com/blog/strategic-coherence/)** · battery.com +- **[Strategic Communication: How to Develop Strategic Messaging and Positioning](https://www.mykpono.com/strategic-communication-how-to-develop-strategic-messaging-and-positioning/)** · Myk Pono +- **[Strategy](https://www.youtube.com/watch?v=KvYwKM5bY0s)** +- **[Strategy First. Then Relentless Tactical Execution](https://thinkgrowth.org/strategy-first-then-relentless-tactical-execution-b5f24df79b37)** · ThinkGrowth +- **[What Exactly Is a Product Strategy](https://www.romanpichler.com/blog/what-is-a-product-strategy/)** · romanpichler.com +- **[Why Product People Should Care About Business Strategy](https://www.romanpichler.com/blog/business-strategy-and-product-strategy/)** · romanpichler.com + +--- + +Back to [all the resources](resources.md). diff --git a/docs/resources-team-legal.md b/docs/resources-team-legal.md index 3e855ea..a5fa0eb 100644 --- a/docs/resources-team-legal.md +++ b/docs/resources-team-legal.md @@ -1,12 +1,159 @@ -# Team and legal +# Team and running the company -The people side and the paperwork side. Co-founders, culture, hiring, productivity and founder health, then the legal templates, company structures and privacy obligations you meet before you sign anything. +The largest group here. Co-founders, hiring, early hires, culture, leadership, governance, operations, and finding advisors and mentors. -13 resources, each credited to whoever published it. Every link was reachable when this page was generated. +132 resources, each credited to whoever published it. Sub-headings are the topic each was filed under in its source collection. --- -## Team, culture and the founder +## Advisors & mentors + +- **[3 Tips for Working With a Mentor](https://www.linkedin.com/pulse/3-tips-working-mentor-sophia-amoruso/)** +- **[Advice for Finding a Mentor (part of an AMA)](https://www.youtube.com/watch?v=AGHRqE54hTg&t=1600s)** +- **[Bad Advice (from investors)](https://blog.eladgil.com/p/bad-advice)** · Elad Gil +- **[Can’t Find a Mentor? Try My ‘Rule of 10’ Instead](https://www.linkedin.com/pulse/cant-find-mentor-try-my-rule-10-instead-jyoti-bansal/?trackingId=BUs9erUnQ9%2BcLzf6qyKL9g%3D%3D)** +- **[Find a Tough Mentor, You’ll Thank Them One Day](https://www.linkedin.com/pulse/find-tough-mentor-youll-thank-them-one-day-jamie-miller/?trackingId=G7WT130gQoavmy19nFTJpw%3D%3D)** +- **[How to Approach Someone to Be Your Mentor](https://suhaild.medium.com/how-to-approach-someone-to-be-your-mentor-88fdeb3738ac)** +- **[How to Get the Most Out of a Mentor](https://www.linkedin.com/pulse/how-get-most-out-mentor-sophia-amoruso/)** +- **[Startup Advisor Equity](https://www.youtube.com/watch?v=XvlKwwKfS5c)** +- **[Top Ways Startups Waste Money](https://www.youtube.com/watch?v=BtzUo6vL3Iw&list=PLQ-uHSnFig5M3hh2-t0847rxhrfd7Wdtj&t=1213s)** +- **[Want the Best Mentor? One Thing to Know…](https://www.linkedin.com/pulse/20130618132340-1893586-want-the-best-mentor-one-thing-to-know/?trackingId=ZvvwmvoXSwSV%2F8MOnfNLMQ%3D%3D)** +- **[You’re Mentoring the Wrong Way](https://hitenism.com/mentoring/)** · Hiten Shah + +## Co-founders + +- **[A Few Good Minutes With Hubspot Cofounder and CTO](https://www.youtube.com/live/6mHzcv1AtBk?si=Cbsg4-Kst8U9OPwW&t=390)** +- **[Co-founder Conflict](https://medium.com/initialized-capital/co-founder-conflict-cfdad57ad16f)** +- **[Co-founder Mistakes That Kill Companies & How to Avoid Them](https://www.youtube.com/watch?v=dlfjs_eEEzs)** +- **[Do Technical Founders Need a Business Co-founder?](https://www.ycombinator.com/library/KV-do-technical-founders-need-a-business-co-founder)** · Y Combinator +- **[Does Your Tech Startup Really Need a Technical Co-founder? Yes.](https://www.ycombinator.com/library/KO-does-your-tech-startup-really-need-a-technical-co-founder-yes)** · Y Combinator +- **[Finding Your Way as an Entrepreneur](https://www.youtube.com/watch?v=gV-1IkmRxZ0&t=2892s)** +- **[Founders’ Agreement Template](https://www.pandadoc.com/founders-agreement-template/)** · pandadoc.com +- **[Founders’ Agreement template and conversation guide](https://www.law.upenn.edu/clinic/entrepreneurship/startupkit/founders-agreement.pdf)** · University of Pennsylvania Law School +- **[How to Choose a Co-founder](https://blog.eladgil.com/p/how-to-choose-co-founder)** · Elad Gil +- **[How to Fire a Co-founder](https://blog.eladgil.com/p/how-to-fire-co-founder)** · Elad Gil +- **[Lessons From a Large Founding Team](https://ecorner.stanford.edu/videos/lessons-from-a-large-founding-team-entire-talk/)** · Stanford eCorner +- **[Selecting Co-founders](https://www.youtube.com/watch?v=f79f3tK92mE)** +- **[Shareholders’ Agreement template](https://www.startupcommons.org/uploads/2/1/0/9/21090978/startup_founders_sha_sample.pdf)** · Startup Commons +- **[Should You Be the CEO?](https://medium.com/initialized-capital/should-you-be-the-ceo-5a79e34e835)** +- **[Team and Execution With Sam Altman](https://www.youtube.com/watch?v=crMVJAf5TjA&t=160s)** + +## Culture + +- **[128 slide presentation](https://www.hubspot.com/culture-code/the-hubspot-culture-code)** · hubspot.com +- **[5 People Who Destroy Your Culture](https://blog.eladgil.com/p/5-people-who-destroy-your-culture)** · Elad Gil +- **[50 Lessons From HP’s Company Culture](https://barmstrong.medium.com/50-lessons-from-hps-company-culture-2efd03ec1411)** +- **[A Controversial Take on Culture](https://ecorner.stanford.edu/clips/a-controversial-take-on-culture/)** · Stanford eCorner +- **[A Conversation With Werner Vogels](https://www.youtube.com/watch?v=adtuntQ8rh4&t=940s)** +- **[Building Company Culture](https://greylock.com/archive/building-company-culture/)** · Greylock +- **[Core Values of Culture](https://www.youtube.com/watch?v=AbFIPc34AJ8)** +- **[Culture at Coinbase](https://medium.com/the-coinbase-blog/culture-at-coinbase-f0e1c2a99aff)** +- **[Culture Isn’t a Chore](https://hitenism.com/culture-isnt-chore/)** · Hiten Shah +- **[Employee Selection Affects Culture](https://ecorner.stanford.edu/videos/employee-selection-affects-culture/)** · Stanford eCorner +- **[How Netflix Builds a Culture of Excellence](https://www.youtube.com/watch?v=2XgU6T4DalY)** +- **[Jeff Bezos on the Importance of a Truth-Telling Culture](https://www.youtube.com/watch?v=f79bfju-mEA)** +- **[Netflix’s Freedom and Responsibility Culture Deck](https://www.peterfisk.com/wp-content/uploads/2020/02/netflix-culture-deck.pdf)** · peterfisk.com +- **[On Creating Business Culture](https://www.youtube.com/watch?v=dfpndPai8xY)** +- **[Startup Building: Major Shifts in Tech & Culture](https://www.youtube.com/watch?v=-zzrGs5Z1yk&t=4145s)** +- **[The Hubspot Culture Code](https://blog.hubspot.com/blog/tabid/6307/bid/34234/the-hubspot-culture-code-creating-a-company-we-love.aspx)** · HubSpot +- **[What Startups Get Wrong About Culture](https://www.youtube.com/watch?v=NY6XdeMGNiI)** +- **[Why Some Investors Care About Culture](https://www.linkedin.com/pulse/why-investors-care-culture-spencer-rascoff/?trackingId=Q2vCdaUERAmOxUutWd3Ycw%3D%3D)** + +## Early hires + +- **[7 Early-Stage Recruiting Mistakes I’ll Never Make Again](https://medium.com/the-mission/7-early-stage-recruiting-mistakes-ill-never-make-again-675c1034b1c3)** +- **[Hire a Gap Filler](https://blog.eladgil.com/p/hire-gap-filler)** · Elad Gil +- **[Hiring Executives & Bad Advice](https://blog.eladgil.com/p/hiring-executives-bad-advice)** · Elad Gil +- **[Hiring Techniques for Early Stage Startups: How to Get Your First 3 Employees](https://blog.eladgil.com/p/ninja-hiring-techniques-for-early-stage)** · Elad Gil +- **[Hiring the First 5 Engineers: What Sort of People Do You Want on Your Team?](https://blog.eladgil.com/p/hiring-first-5-engineers-what-sort-of)** · Elad Gil +- **[Hiring the Right People](https://www.youtube.com/watch?v=JPHVeQ7-ynA)** +- **[Hiring Your Early Team](https://www.lennysnewsletter.com/p/hiring-your-early-team-b2b)** · Lenny’s Newsletter +- **[Hiring Your First Employee as an Entrepreneur](https://www.youtube.com/watch?v=mw8you5AuNY)** +- **[How Do You Convince Someone to Join Your Startup?](https://www.youtube.com/watch?v=N8deM6B4eE4)** +- **[How Much Equity Should I Give My First Employees?](https://www.youtube.com/watch?v=B2QdN0-fAbw)** +- **[MasterClass Live with Sara Blakely](https://www.youtube.com/watch?v=ml35J1s0gCI&t=2120s)** +- **[The Founders of Stripe and Pinterest on What Should You Look for in the First 10 Hires of a Company](https://www.youtube.com/watch?v=LxDr0RssygU)** +- **[Top Lessons in Building Great Teams](https://www.youtube.com/watch?v=klpO-cLFuQU&t=29s)** + +## Governance + +- **[A Simple Tool to Create Effective Board Meetings](https://brianbalfour.com/essays/a-simple-tool-to-create-effective-board-meetings)** · brianbalfour.com +- **[Board Basics](https://www.mintzedge.com/blog/from-the-edge-in-the-boardroom-1)** · Mintz Edge +- **[Board Seat for Sale](https://feld.com/archives/2016/12/board-seat-sale/)** · Brad Feld +- **[Building a Great Startup Board: Part 1](https://greylock.com/greymatter/reid-hoffman-building-a-great-startup-board-pt-i/)** · Greylock +- **[Building a Great Startup Board: Part 2](https://greylock.com/greymatter/building-a-great-startup-board-pt-2/)** · Greylock +- **[Create Structure Out of the Gate and You’ll Thank Yourself Later](https://feld.com/archives/2013/11/the-hidden-cost-of-the-debt-rounds/)** · Brad Feld +- **[High Functioning vs Low Functioning Startup Boards](https://bothsidesofthetable.com/high-functioning-vs-low-functioning-startup-boards-ae3ebe69cd9e)** · Both Sides of the Table +- **[How to Choose a Board Member](https://blog.eladgil.com/p/how-to-choose-board-member)** · Elad Gil +- **[How to Lead a Strategic Board Discussion](https://kellblog.com/2022/01/23/how-to-lead-a-strategic-board-discussion/)** · kellblog.com +- **[How to Prepare for a Board Meeting to Make Sure You Crush It](https://bothsidesofthetable.com/how-to-prepare-for-a-board-meeting-to-make-sure-you-crush-it-b52b8ce61636)** · Both Sides of the Table +- **[How to Run an Effective Board Meeting and Make an Effective Board Deck](https://delian.io/lessons-4)** · delian.io +- **[How to Stop Your Board Meeting From Going down a Rat Hole](https://bothsidesofthetable.com/how-to-stop-your-board-meeting-from-going-down-a-rat-hole-4ffd10a5789e)** · Both Sides of the Table +- **[Managing Your Startup Board — A Short Presentation](https://bothsidesofthetable.com/managing-your-startup-board-a-short-presentation-4d709772bc00)** · Both Sides of the Table +- **[Running an Effective Board Meeting](https://www.mintzedge.com/blog/from-the-edge-ep-2)** · Mintz Edge +- **[Startup Boards](https://bothsidesofthetable.com/startup-boards-ee3ad0389040)** · Both Sides of the Table +- **[The Board Boss Delusion](https://kellblog.com/2022/05/20/whose-company-is-it-anyway-is-the-board-your-boss/)** · kellblog.com +- **[The Ideal Financial Reporting Tempo for a VC-Backed Company](https://feld.com/archives/2017/01/ideal-financial-reporting-tempo-vc-backed-company/)** · Brad Feld +- **[Who Should Be on Your Startup Board?](https://bothsidesofthetable.com/who-should-be-on-your-startup-board-c099daa7178e)** · Both Sides of the Table + +## Leadership & management + +- **[CEOs Who Are Pleasers Should Spend More Time With Customers](https://feld.com/archives/2016/12/ceos-pleasers-spend-time-customers/)** · Brad Feld +- **[Conveying Vision to Employees](https://ecorner.stanford.edu/videos/conveying-vision-to-employees/)** · Stanford eCorner +- **[Decisions, Decisions. It Gets Harder as a Company Grows.](https://suhaild.medium.com/decisions-decisions-it-gets-harder-as-a-company-grows-3eb4148e5411)** +- **[Founders Can’t Scale: Fact or Fiction?](https://mjskok.com/founders-cant-scale-fact-or-fiction)** · mjskok.com +- **[How a CEO Spends Time](https://ecorner.stanford.edu/videos/how-a-ceo-spends-time/)** · Stanford eCorner +- **[How to be an Effective Executive](https://delian.io/lessons-3)** · delian.io +- **[How to Start a Cultural Revolution](https://youtu.be/YVVick2kf8c?si=2xre94cjGMYAwfM8&t=75)** +- **[Iconiq Insights: Seven Tips for Managing Remote Engineering Teams](https://medium.com/iconiq-growth/iconiq-insights-seven-tips-for-managing-remote-engineering-teams-99060a46dd57)** +- **[Leadership and CEO Succession](https://greylock.com/greymatter/reid-hoffman-jeff-bezos-leadership-and-ceo-succession/)** · Greylock +- **[Managing Through a Crisis](https://www.linkedin.com/pulse/managing-through-crisis-leah-solivan/?trackingId=OGoxkLUTQ0KKvg7%2FdNgDIQ%3D%3D)** +- **[Money Doesn’t Solve Problems, People Solve Problems](https://feld.com/archives/2019/01/money-doesnt-solve-problems-people-solve-problems/)** · Brad Feld +- **[On Micromanagement](https://a16z.com/on-micromanagement/)** · a16z +- **[Silicon Valley Legend Unveils Her Best Operating Advice](https://www.youtube.com/watch?v=LhwM-ovrNo0)** +- **[The Three Machines](https://feld.com/archives/2017/01/the-three-machines/)** · Brad Feld +- **[What Is a Startup CEO’s Real Job?](https://www.linkedin.com/pulse/what-early-stage-startup-ceos-real-job-noam-bardin/)** + +## Operations + +- **[Choosing Your Startup’s Compass Metric](https://tobi.lutke.com/blogs/news/11280913-pick-your-compass-metric)** · tobi.lutke.com +- **[How to Operate](https://youtu.be/6fQHLK1aIBs?si=B0HT47kjZCjmwfvT)** +- **[How to Work With a COO at a Startup](https://jackealtman.com/how-to-work-with-a-coo-at-a-startup)** · jackealtman.com +- **[Lessons From Scaling Stripe](https://www.youtube.com/watch?v=Mv0o9o4MRh0)** +- **[Managing Chaos: Responsibilities & Challenges of a Startup COO](https://www.youtube.com/watch?v=txcRVUqosek)** +- **[Operational Excellence Is the New Customer Intimacy](https://www.linkedin.com/pulse/operational-excellence-new-customer-intimacy-geoffrey-moore/?trackingId=xbZfMDlgRUOo4Ngf8m%2FU6w%3D%3D)** +- **[Should You Hire a COO?](https://blog.eladgil.com/p/should-you-hire-coo)** · Elad Gil +- **[Startup CEO: Creating Your Company’s Operating System](https://www.youtube.com/watch?v=gEcOI0SGDCw)** +- **[Startup CEO: Creating Your Personal Operating System](https://www.youtube.com/watch?v=Qr2FVh4kKkE)** +- **[Startup Operations](https://www.youtube.com/watch?v=0Mufuoe46pM)** +- **[The Rise of the COO Role](https://allisonpickens.substack.com/p/the-rise-of-the-coo-role?r=7m47s)** · allisonpickens.substack.com +- **[Why “Ops” Is Taking Over Startup Land](https://bussgang.medium.com/why-ops-is-taking-over-startup-land-ffd9e48c050)** +- **[You Can’t Be CEO and COO at the Same Time](https://www.youtube.com/watch?v=ZzMQ0NZyLz8)** + +## Recruiting & team building + +- **[7 Ways to Avoid the Biggest Hiring Mistake Most Entrepreneurs Make](https://mjskok.com/7-ways-to-avoid-the-biggest-hiring-mistake-most-entrepreneurs-make)** · mjskok.com +- **[A Scaling Magic Trick](https://feld.com/archives/2016/06/scaling-magic-trick/)** · Brad Feld +- **[Best Hiring Practices: Tactics From Duolingo Co-founder](https://www.youtube.com/watch?v=qvgMMZGX2gw)** +- **[Build a Complementary Team (Bill Gross Idealab)](https://www.youtube.com/watch?v=nEcTF7xbBFs&t=39s)** +- **[Building a World-Class Sales Org](https://www.youtube.com/watch?v=eMe_FWldQF0)** +- **[Building the Initial Team for Seed Stage Startups](https://andrewchen.com/building-the-initial-team-for-seed-stage-startups/)** · andrewchen.com +- **[Building Your Best Team](https://greylock.com/core-talent/building-your-best-team/)** · Greylock +- **[Don’t Make These Hiring Mistakes](https://www.youtube.com/watch?v=CUZ6PKJZvXE&list=PLQ-uHSnFig5M3hh2-t0847rxhrfd7Wdtj&index=4)** +- **[Employee Retention](https://blog.samaltman.com/employee-retention)** · blog.samaltman.com +- **[Engineering Funnel? 10 Ways for Entrepreneurs to Find and Hire Technical Talent](https://medium.datadriveninvestor.com/engineering-funnel-10-ways-for-entrepreneurs-to-find-and-hire-technical-talent-448d9ebd8901)** · medium.datadriveninvestor.com +- **[Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good?](https://a16z.com/hiring-executives-if-youve-never-done-the-job-how-do-you-hire-somebody-good/)** · a16z +- **[Hiring, Managing, Promoting, and Firing Executives](https://pmarchive.com/guide_to_startups_part8.html)** · pmarchive.com +- **[How to Become a Magnet for Talent and Assess Talent](https://delian.io/lessons-5)** · delian.io +- **[How to Find and Grow Talent](https://www.youtube.com/watch?v=9HGRap1cJ3k)** +- **[How to Hire](https://blog.samaltman.com/how-to-hire)** · blog.samaltman.com +- **[How to Make Executive Hires at Your Startup](https://thinkgrowth.org/how-to-make-executive-hires-at-your-startup-5531d8cb770d)** · ThinkGrowth +- **[Layoffs at a Startup in This Economy Are a Reality – Here’s How to Do It Right](https://www.youtube.com/watch?v=m77JO3rVsfo)** +- **[Melanie Perkins on Finding a Technical Founder and Hiring Great Talent](https://www.youtube.com/watch?v=QIPKxcV5C-w)** +- **[Reference Checks](https://jackealtman.com/reference-checks)** · jackealtman.com +- **[The Executive Recruiting Playbook](https://greylock.com/greymatter/the-executive-recruiting-playbook/)** · Greylock + +## Team - **[A Practical Guide To Diversity and Inclusion in Startups](https://diversityq.com/a-practical-guide-to-diversity-and-inclusion-in-startups-1510036/)** · DiversityQ — Practices for diversity and inclusion within startup teams. - **[Build A Diverse Workforce](https://toolkit.techstars.com/build-a-diverse-workforce)** · Techstars — Techstars module on hiring for a diverse workforce. @@ -18,13 +165,6 @@ The people side and the paperwork side. Co-founders, culture, hiring, productivi - **[Navigate Cofounder Relationships](https://toolkit.techstars.com/navigate-cofounder-relationships)** · Techstars — Techstars guidance on working through co-founder dynamics and disagreements. - **[Strategic Leadership](https://www.weskao.com/leadership-articles)** · Wes Kao — Wes Kao material on leading and managing teams strategically. -## Legal, IP and privacy - -- **[Cooley Go Legal Documents and Resources](https://www.cooleygo.com/documents/)** · Cooley GO — Law firm library of startup legal templates and explanatory notes. -- **[Entrepeneurs Guide To Going B-Corp](https://cbey.yale.edu/research/an-entrepreneurs-guide-to-going-b)** · Yale Center for Business and the Environment — Guide to B-Corp certification and benefit corporation legal structure. -- **[How to manage, monitor and validate third-party data sharing](https://iapp.org/news/a/how-to-manage-monitor-and-validate-third-party-data-sharing/)** · IAPP — Privacy guidance on governing and auditing third-party data sharing. -- **[Top 7 Legal Documents for Any Startup](https://www.entrepreneur.com/article/253997)** · Entrepreneur — Overview of seven legal documents startups commonly need. - --- Back to [all the resources](resources.md). diff --git a/docs/resources.md b/docs/resources.md index b890fcc..9277f0e 100644 --- a/docs/resources.md +++ b/docs/resources.md @@ -1,21 +1,26 @@ # Startup resources -An index of external material worth reading, organised by what you are trying to do. None of it was written here. Every entry credits whoever published it, and every link was checked before it went on the page. +An index of 653 external articles, videos, templates and tools, organised by what you are trying to do. None of it was written here. Every entry credits whoever published it. -This exists because a founder asking "how do I run a customer interview" does not need another explainer. They need the three good ones that already exist, and to know which is which. +This exists because a founder asking "how do I run a customer interview" does not need another explainer. They need the good ones that already exist, and to know which is which. --- -## The six pages +## The nine pages | Page | What is on it | Count | |---|---|---| -| [Starting out and strategy](resources-starting-out.md) | Founder frameworks, then canvases, positioning and category design. | 14 | -| [Customers and discovery](resources-customers.md) | Interview technique, ideal customer profiles, problem validation, first customers. | 16 | -| [Product and growth](resources-product-growth.md) | No-code and technical material, then pricing, launch, press, partnerships, brand. | 23 | -| [Team and legal](resources-team-legal.md) | Co-founders, culture, productivity, founder health, legal templates, privacy. | 13 | -| [Money and fundraising](resources-money.md) | Bootstrapping and profitability on one side, investors and accelerators on the other. | 22 | -| [Climate and policy](resources-climate.md) | The climate and energy material specific to this collection. | 4 | +| [Starting out](resources-starting-out.md) | Generating and testing ideas, the startup process, careers, general advice. | 73 | +| [Customers and discovery](resources-customers.md) | Customer and market selection, interview technique, product-market fit. | 49 | +| [Strategy and business models](resources-strategy.md) | Canvases, business plans, competition, positioning, pivoting. | 80 | +| [Product and building](resources-product-growth.md) | Product discovery, MVPs, engineering, product management, technical skills. | 57 | +| [Sales, marketing and growth](resources-growth.md) | Go-to-market, marketing, sales, customer support and success. | 81 | +| [Team and running the company](resources-team-legal.md) | Co-founders, hiring, culture, leadership, governance, operations, mentors. | 132 | +| [Money and fundraising](resources-money.md) | Bootstrapping, budgeting, projections; investors, accelerators, pitch competitions. | 115 | +| [Legal, IP and compliance](resources-legal.md) | Incorporation, intellectual property, finance, legal and HR. | 52 | +| [Climate and impact](resources-climate.md) | Emissions tooling, policy, energy research, social responsibility. | 14 | + +Within each page, sub-headings are the topic the resource was filed under in its source collection, so a long page stays navigable. The grouping is ours. It follows what the collection actually contains rather than the ten sections of [the stack](knowledge-base.md), because a reading list and a knowledge base are different shapes and forcing one into the other helps nobody. @@ -23,27 +28,29 @@ The grouping is ours. It follows what the collection actually contains rather th ## Where it came from -Two curated collections, merged and de-duplicated. +Two curated collections, merged and de-duplicated. Thirty-seven resources appear in both, which is a reasonable sign that the overlap is the material people actually rate. -The larger one is the **startup resource list assembled by [Third Derivative](https://www.third-derivative.org/), [New Energy Nexus](https://www.newenergynexus.com/) and [RMI](https://rmi.org/)** — three climate organisations who put it together for the founders in their programmes. It is the reason this index has a climate and policy section at all, and the reason the material skews towards hard tech and energy rather than software. +The **startup resource list assembled by [Third Derivative](https://www.third-derivative.org/), [New Energy Nexus](https://www.newenergynexus.com/) and [RMI](https://rmi.org/)** — three climate organisations who put it together for founders in their programmes. It is the reason this index has a climate section at all, and the reason some of the material leans towards hard tech and energy rather than software. -The second is a university entrepreneurship reading list. Its resources appear here credited to their own publishers. +A university entrepreneurship knowledge base contributed the larger share: 42 topic pages across seven sections, each holding a curated reading list. Its resources appear here credited to their own publishers. -**Credit goes to the publisher, not the collector.** A Y Combinator essay is credited to Y Combinator, not to whoever put it on a list. Where a resource sits on a platform rather than a publication — a YouTube video, a Google Doc, a Medium post — no publisher is named, because the author cannot be recovered from the link alone and guessing would credit the wrong person. +**Credit goes to the publisher, not the collector.** A Y Combinator essay is credited to Y Combinator, not to whoever put it on a list. Where a resource sits on a platform rather than a publication — a YouTube video, a Medium post, a LinkedIn article, a Google Doc — no publisher is named, because the author cannot be recovered from the link alone and guessing would credit the wrong person. Where the publisher is a personal site or a smaller outlet, the domain stands in for the name rather than a guess at what the organisation calls itself. --- ## What was left out, and why -The source list held 179 unique links. Ninety-two are on these pages. Here is what happened to the rest, because a resource index that quietly drops half its contents is not one you can trust. +An index that quietly drops things is not one you can trust, so here is the accounting. -**Sixty-eight links pointed at two domains that no longer exist.** `playbooks.cyclotronroad.org` held 45 of them and `growth.500.co` held 23. Both fail DNS resolution outright — not a redirect, not a paywall, no server at all. Cyclotron Road's playbooks have a living successor at [Stanford Climate Ventures](https://stanfordclimateventures.org/playbooks), but the paths do not map across, so recovering them is a title-by-title job rather than a rewrite. +**From the climate collection: 68 links pointed at two domains that no longer exist.** `playbooks.cyclotronroad.org` held 45 and `growth.500.co` held 23. Neither resolves in DNS — not a redirect, not a paywall, no server. Cyclotron Road's playbooks have a living successor at [Stanford Climate Ventures](https://stanfordclimateventures.org/playbooks), but the paths do not map across, so recovering them is a title-by-title job rather than a rewrite. -**Fifty entries were the same Google Slides deck**, one row per slide. Counting a fifty-slide deck as fifty resources would have inflated the collection by a third. It is one entry. +**Fifty entries in that same list were one Google Slides deck**, one row per slide. It is one entry here. -**Seven links returned a hard 404 or 410.** Five were Y Combinator library pages, which moved when YC restructured; the material still exists at new URLs. One of them is worth naming: the deal roadmapping template that Third Derivative wrote themselves now returns 410 Gone. It was the only resource in the collection that D3 authored rather than collected. +**Seven returned a hard 404 or 410**, including, with some irony, the deal roadmapping template that Third Derivative wrote themselves. -Everything remaining was reachable when this index was generated. A few sit behind bot protection and refuse automated requests while working perfectly for a person — those are included, because refusing a robot is not the same as being dead. +**From the university collection: three links on one dead domain, and eleven that pointed back at the source site's own files** rather than at third-party material. Everything else survived, which says something about the difference between a list that is maintained and one that is not: 68 dead out of 179 in the older collection, 3 dead out of 609 in the newer one. + +Every domain in this index resolves. Individual pages can still rot, and some sit behind bot protection that refuses automated checks while working perfectly for a person. --- @@ -51,4 +58,4 @@ Everything remaining was reachable when this index was generated. A few sit behi Take what is useful. These are other people's pages and the only thing this index adds is the sorting. -Two habits worth carrying over from the rest of this repository. A link is not a citation: if something here changes how you run your business, save the page into `_inbox/` with the URL and the date so the claim can be traced later, the way [getting your material in](getting-material-in.md) describes. And a reading list goes stale the way any other document does. Sixty-eight dead links out of 179 is what four years of drift looks like on a list nobody re-checked. +Two habits worth carrying over from the rest of this repository. A link is not a citation: if something here changes how you run your business, save the page into `_inbox/` with the URL and the date so the claim can be traced later, the way [getting your material in](getting-material-in.md) describes. And a reading list rots like any other document — the older of the two collections here lost more than a third of its links before anyone noticed. diff --git a/web/build.mjs b/web/build.mjs index 481561d..e55d284 100644 --- a/web/build.mjs +++ b/web/build.mjs @@ -150,12 +150,15 @@ const DOC_PAGES = [ { src: "docs/infographics-method.md", url: "infographics-method.html", nav: "Infographics", short: "The method, drawn" }, { src: "docs/infographics-portfolio.md", url: "infographics-portfolio.html", nav: "Infographics", short: "Running a portfolio" }, { src: "docs/resources.md", url: "resources.html", nav: "Startup resources", short: "All of them" }, - { src: "docs/resources-starting-out.md", url: "resources-starting-out.html", nav: "Startup resources", short: "Starting out and strategy" }, + { src: "docs/resources-starting-out.md", url: "resources-starting-out.html", nav: "Startup resources", short: "Starting out" }, { src: "docs/resources-customers.md", url: "resources-customers.html", nav: "Startup resources", short: "Customers and discovery" }, - { src: "docs/resources-product-growth.md", url: "resources-product-growth.html", nav: "Startup resources", short: "Product and growth" }, - { src: "docs/resources-team-legal.md", url: "resources-team-legal.html", nav: "Startup resources", short: "Team and legal" }, + { src: "docs/resources-strategy.md", url: "resources-strategy.html", nav: "Startup resources", short: "Strategy and business models" }, + { src: "docs/resources-product-growth.md", url: "resources-product-growth.html", nav: "Startup resources", short: "Product and building" }, + { src: "docs/resources-growth.md", url: "resources-growth.html", nav: "Startup resources", short: "Sales, marketing and growth" }, + { src: "docs/resources-team-legal.md", url: "resources-team-legal.html", nav: "Startup resources", short: "Team and running it" }, { src: "docs/resources-money.md", url: "resources-money.html", nav: "Startup resources", short: "Money and fundraising" }, - { src: "docs/resources-climate.md", url: "resources-climate.html", nav: "Startup resources", short: "Climate and policy" }, + { src: "docs/resources-legal.md", url: "resources-legal.html", nav: "Startup resources", short: "Legal, IP and compliance" }, + { src: "docs/resources-climate.md", url: "resources-climate.html", nav: "Startup resources", short: "Climate and impact" }, ]; /* ---- prompts: the library, grouped the way prompts/INDEX.md groups them ---- */