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ScienceStudio Market Research

Academic Writing Tool Usage

Overview

Tool Est. Usage Primary Users
MS Word 60-70% Biology, Medicine, Social Sciences, Humanities
LaTeX 10-30% Math, Physics, CS, Engineering
Google Docs 10-20% Collaboration, Early Drafts

Note: No formal peer-reviewed survey exists. Estimates from academic forums and community data.

By Discipline

Field Primary Tool Notes
Mathematics LaTeX (90%+) Equations, proofs require LaTeX
Theoretical Physics LaTeX (90%+) Heavy math, arXiv submissions
Computer Science LaTeX (70-80%) Conferences require LaTeX
Engineering Mixed (50/50) Depends on subfield
Biology Word (80%+) Journals accept Word
Medicine Word (90%+) Clinical journals prefer Word
Social Sciences Word (85%+) APA formatting in Word
Humanities Word (90%+) Track changes for editing
Law Word (95%+) Track changes essential

Key Insights

  1. Word dominates overall - Most researchers use Word/Docs
  2. LaTeX dominates STEM math-heavy fields - Non-negotiable for equations
  3. Collaboration drives Google Docs - But final submission usually Word/LaTeX
  4. Journal requirements matter - Many journals require specific formats

Why Support Both?

Word (.docx) via OnlyOffice:

  • 60-70% of researchers
  • Required by most journals
  • Track changes for co-author collaboration
  • Familiar to advisors/reviewers

LaTeX (.tex) via Custom Editor:

  • 10-30% of researchers (but 70-90% in STEM math fields)
  • Required by CS/Math/Physics conferences (ACM, IEEE, arXiv)
  • Better equation support
  • Version control friendly (plain text)

Combined Coverage: ~95%+ of academic researchers

Competitor Analysis

Tool Word LaTeX AI Local
MS Word ✅ ❌ ✅ Copilot ❌
Google Docs ✅ ❌ ✅ Gemini ❌
Overleaf ❌ ✅ ❌ ❌
ScienceStudio ✅ ✅ ✅ ✅

Our differentiator: Only tool that supports BOTH Word AND LaTeX with AI assistance AND local-first architecture.


Why Not Notion or Obsidian?

The difference comes down to one word: Output.

The "Almost, But Not Quite" Competitors

Everything else fails on one of our three core pillars: IDE-Grade, Native .docx, or Agentic.

Product The Limitation (Why it fails our user)
Notion It's a Wiki, not a Document. Creates "Blocks," not "Pages." Cannot format to strict APA/Harvard guidelines with 1-inch margins and page breaks. Impossible to submit a Notion doc to a journal. Cloud-only (HIPAA/GDPR risk).
Obsidian It's for Notes (PKM), not Publishing. Markdown is amazing for thinking, but terrible for publishing strict academic papers. "Pandoc Hell" converting to formatted .docx. No "Project" view—doesn't understand relationships between Data, Scripts, and Manuscript.
Zettlr Markdown Only. Forces researchers to write in Markdown and "export" to Word. Breaks formatting, comments, and track-changes. "Note Taking" app, not "Production" environment.
Cursor / Windsurf Code Only. Fantastic Agentic IDEs, but view PDF or .docx as binary blobs. Cannot "refactor" a paragraph of text—optimized for ASTs of code, not semantic arguments.
OnlyOffice Desktop Not an IDE. Has an "AI Plugin" (ChatGPT/LM Studio sidebar), but it's just a chatbot. No "Project View," Git integration, or programmable API to build a "Research Loop".
Overleaf LaTeX Only. Alienates the 90% of researchers (Bio, Psych, Med) who must use Microsoft Word. Cloud-only (privacy risk).

The Key Insight

  • Obsidian helps you remember.
  • ScienceStudio helps you produce.

Because we use OnlyOffice, we are WYSIWYG (What You See Is What You Get). The file you see on screen is exactly the file the professor receives. No conversion errors.

Why Our Stack is Unique

The specific combination of VS Code (Shell) + OnlyOffice (Canvas) + Local Agent (Brain) has never been built before.

  • The "Science Writer" Extension: A VS Code extension exists, but it's just snippets for Markdown. Not a WYSIWYG editor.
  • The "LM Studio" Plugin: OnlyOffice has an LLM plugin, but it creates a chatbot, not an Agent. Cannot "Plan" a thesis or "Verify" citations against a library.

The OnlyOffice Strategic Advantage

Using OnlyOffice instead of building a ProseMirror editor from scratch:

Pros:

  • Zero Format Risk: OnlyOffice uses .docx (OOXML) natively. 100% Word compatibility guaranteed.
  • Dev Time Saved: Don't build toolbar, ruler, spellcheck, or comments—all built-in.
  • Bonus: Excel editing for data files comes free.

Cons (Solved):

  • "Black Box" Problem: Can't inject HTML like ProseMirror.
  • Solution: Use the OnlyOffice Connector API to send commands: connector.executeCommand("InsertText", { text: "..." })

The Pitch Response

If anyone asks "Why not Obsidian?", say:

"Obsidian is for taking notes. ScienceStudio is for publishing science. We use the engine of VS Code to manage your data, and the engine of OnlyOffice to guarantee your formatting. It is the only Local-First environment where you can code your analysis and write your paper in the same window."

Positioning: We are building "Cursor for Scientists." It does not exist, and the market is wide open.

Reference

Target User Segments

Segment 1: Psychology/Biology PhD (Word users)

  • Primary persona (Andy's girlfriend)
  • 50-100 PDFs, writes in Word
  • Needs: Citation management, evidence finding
  • Tool: OnlyOffice + MCP servers

Segment 2: CS/Math PhD (LaTeX users)

  • Writes papers in LaTeX
  • Submits to arXiv, ACM, IEEE
  • Needs: BibTeX management, equation help
  • Tool: LaTeX editor + MCP servers

Segment 3: Cross-disciplinary Researcher

  • Sometimes Word, sometimes LaTeX
  • Collaborates with people in both camps
  • Needs: Both tools in one place
  • Tool: ScienceStudio (both editors)

Market Size (Rough Estimates)

Segment Global Estimate
PhD Students ~3-4 million
Postdocs ~500k
Professors ~2 million
Research Staff ~1 million
Total ~7 million researchers

Even 1% penetration = 70,000 users

Pricing Benchmarks

Tool Pricing
Overleaf Free / $15-30/mo premium
Mendeley Free / $5/mo
Zotero Free
Grammarly $12-30/mo
Notion AI $10/mo
ChatGPT Plus $20/mo

Potential pricing:

  • Free tier: Local-only, limited AI
  • Pro tier: $10-20/mo (cloud sync, unlimited AI)
  • Team tier: $20-30/mo (collaboration features)

Last updated: December 2024